Ever visited a website unsure of what to do next? Clear calls to action are important for guiding visitors towards your goals, whether it's making a purchase, signing up for your email list, or contacting you. On your Wix website, buttons are the workhorses that make these calls to action happen. Whether you want to encourage sign-ups, drive sales, or simply make your site more interactive, strategically placed buttons can significantly improve the user experience and boost your website's effectiveness.
Fortunately, Wix makes it simple to add and customize buttons, allowing you to create a visually appealing and functional website. In just four steps, you can add a button to your Wix site, choosing the type, design, and customizing the text and look. This guide covers the classic editor, Wix Studio, link options, and animation effects so you have everything you need.
- Wix offers easy-to-use button tools to integrate them into your website without any coding.
- Customize button text and design to create an eye-catching and compelling call-to-action.
- Strategic button placement can significantly improve user experience and boost website effectiveness.
Step-by-Step Guide to Adding a Button On Wix
Buttons prompt visitors to take action on your Wix website. Adding them is straightforward, and Wix gives you full control over their look and behavior. Here's how to get started in the classic Wix Editor.
Step 1: Click on '+' icon and Select 'Buttons'
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In your Wix Editor, click on the '+' icon to open the Add Elements panel. Look for 'Buttons' and click on it. This will display a variety of button options for you to choose from.
Step 2: Select Your Preferred Button Type

Wix provides two main button types: Basic and Styled Buttons. Review both options and choose the button that best suits your website's overall aesthetic and the specific functionality you require. If you need a clear call to action without frills, a basic button might be perfect. If you want your button to grab attention, a styled button is the better choice.
Step 3: Click on Your Chosen Button

Both button types show you a variety of pre-set button designs. These offer different styles and layouts to match your website's aesthetic. Click on the button that best suits your needs and your design preferences.
Step 4: Edit Text and Change Your Button Design

Your button will appear on the page as soon as you click it. Click "Edit Text" to add your call-to-action message. Once your button is ready, you can add a link to your button so it directs visitors to the right destination. Wix also lets you change the button's design by adjusting its color, adding transparency, or incorporating an icon. Play around with the options to create a button that fits your website's look and converts clicks effectively.
How to Add Buttons in Wix Studio
Wix Studio uses a different interface from the classic Wix Editor, so the process for adding buttons works slightly differently. Here's how to do it in Studio.
Open your site in Wix Studio and make sure you're on the canvas view. Click the '+' icon in the left panel to open the Add Elements panel. Type "Button" in the search bar or browse to the Interactive elements section. Drag the button onto your canvas in the desired location.
Customization in Wix Studio happens in the Properties panel on the right side of the screen, not through an inline editor. You can change the button label, link, colors, typography, and corner radius all from that panel. For more layout control, you can place your button inside a Container element, which makes it easier to position the button precisely alongside other elements on the page.
In Wix Studio, hover states and interactions are also managed from the Properties panel under the "States" section, where you'll find Default, Hover, and Pressed options. This gives you full control over how the button looks before, during, and after a click.
How to Set a Link on Your Wix Button
Adding a link to your button is what makes it functional. After placing the button on your page, click it to select it, then click the link icon in the toolbar or right-click and choose "Add Link." The link dialog offers several destination types:
- Web address - links to any external URL
- Page - navigates to another page on your own Wix site
- Anchor - scrolls to a specific section on the same page
- Email address - opens the visitor's email client with your address pre-filled
- Phone number - triggers a phone call on mobile devices
- Document - links directly to a PDF or other file for download
- Lightbox - opens a popup on Wix when the button is clicked
- WhatsApp - opens a WhatsApp chat with a pre-set number
For any button that links to an external website, always check the "Open in a new tab" option. This keeps your visitors on your site even after they follow the link, which is good for engagement and conversion rates.
How to Add Animations and Hover Effects to Wix Buttons
Animations and hover effects make your buttons more noticeable and give your site a polished, professional feel. Wix supports both entrance animations and interactive hover states.
To add an entrance animation, select your button and click "Animate" in the floating toolbar. You can choose from options like Fade, Slide, Zoom, Bounce, and more. These animations trigger automatically when the button scrolls into the visitor's view, drawing attention to your call-to-action at the right moment.
For hover effects, select the button and go to Design in the right-hand panel. Look for the Interaction or Hover section. From here, you can change the button's background color, text color, opacity, and shadow specifically for the hover state. This means the button looks one way by default and changes when a visitor moves their cursor over it, providing a clear visual cue that it's clickable.
In Wix Studio, hover states are set under the States section in the Design panel. Switch from "Default" to "Hover" to design how the button appears on mouseover. You can also configure a "Pressed" state for the moment a visitor clicks the button, giving full control over the button's interactive appearance.
Type of Wix Buttons
Buttons are essential elements that help guide users and encourage them to take action. Wix provides two main button categories that suit diverse needs for website and application design. Selecting the appropriate button type can have a significant impact on the overall user experience and visual appeal of your interface.
Here are the two main categories to consider:
Basic Buttons
Focused on functionality over aesthetics, basic buttons are simple with minimal design elements. They typically serve to prompt users to take a specific action, such as submitting a form or triggering a popup. For more dynamic interactions, you can also add a popup on Wix that triggers when visitors click a button. You can customize the text, color, and opacity of a basic button in Wix to match your website's theme.
Styled Buttons
Styled buttons come with additional visual attributes to make them more striking and appealing. This often includes background colors, fonts, shadows, and other visual elements, as well as gradients, borders, icons, and different shapes. Think of a button with a rounded edge, a subtle shadow, and maybe a small icon next to the text. Styled buttons allow for more creative expression and can help your calls to action stand out on the page.
Best Practices for Adding Buttons
Buttons prompt visitors to take action, whether it's subscribing to your newsletter, purchasing a product, or contacting you for more information. Here are key practices to make sure your buttons are clear, effective, and convert clicks into results.
Clear Call-To-Action
Your button text should tell users exactly what will happen when they click it. Use concise, action-oriented words and avoid generic phrases like "Click Here." Instead, use verbs like "Download Now," "Learn More," or "Buy Now." Once you've written the right text, the next step is to add a link to your Wix button so it takes visitors exactly where you need them.
Strategic Placement
Place buttons in easily visible and accessible areas, such as near relevant content or at the end of a section. Consider the user's natural eye-flow and common interaction patterns when deciding where buttons go. For example, if you want to drive visitors to a specific offer, you can make a landing page on Wix and use a well-placed button as the primary CTA to maximize conversions.
Consistent Design
Maintain a consistent button style throughout your website. This reinforces brand recognition and creates a smooth user experience. Choose a design that aligns with your overall website aesthetic and keep all your buttons aligned in terms of shape, color, and font so visitors can easily recognize them as clickable elements.
Test and Optimize
Don't be afraid to experiment. Wix lets you easily test different button designs, colors, and CTAs to see which ones resonate best with your audience. Analyzing user behavior and making data-driven decisions will help you continually improve your site's performance over time.
Adding Buttons to Your Wix Site
A well-designed and strategically placed button can make a real difference in driving user engagement and achieving your online goals. Buttons guide visitors towards the actions you want them to take, boosting engagement and conversions. Whether you're using the classic Wix Editor or Wix Studio, the process is straightforward and gives you plenty of customization options.
For paid ad campaigns and lead generation, the most effective place to use buttons is on a dedicated Wix landing page where the button is the only action available. This removes all distractions and directs every visitor toward a single conversion goal.
If you want to drive offline visitors to a specific page alongside your button, you can also create a QR code for your Wix website and print it on physical materials. A QR code and a well-placed button work together: the button captures digital clicks while the code reaches people who encounter your brand in person.
This guide has equipped you with the knowledge to add impactful buttons to your Wix website. Choose the button type that best suits your needs, customize it to match your brand, and write a clear call to action that entices visitors to click. By following these steps, you'll be well on your way to turning your Wix site into a lead generation machine.
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