How To Add Customer Testimonials To Wix

Have you ever hesitated buying something online because you weren't sure if it was worth it? Positive reviews and testimonials can be a huge deciding factor for customers. Customer testimonials are like golden nuggets for your Wix website. They act as social proof, influencing potential customers by demonstrating the real-world impact of your business. Positive testimonials build trust and credibility, ultimately leading to more conversions.

• Strategically place testimonials on high-traffic pages to maximize visibility.
• Ask customers for specific details and numbers to make testimonials compelling.
• Keep testimonials authentic by including customer names and business info.

Step-by-Step Guide to Adding Customer Testimonials to Wix

Step 1: Click '+' and Select 'Strip'

In the Wix Editor, click the + button to open the Add Elements menu, then click Strip. Strips are versatile full-width horizontal sections that you can fill with almost any content type, making them a practical choice for testimonial layouts.

Step 2: Select 'Testimonials' and Choose from the Presets

You will see several strip types listed. Click Testimonials. Wix provides around five preset testimonial strip layouts to choose from. Click any preset to add it directly to your page. The presets vary in layout (single column, multi-column, with or without photos) so pick whichever suits your brand style.

Step 3: Edit the Strip and Add Your Testimonials

Click Edit Text on any testimonial element to replace the placeholder quote with your real customer feedback. You can also manage the column layout, swap the background image or color, and add or remove testimonial cards within the strip. Edit each card to match your brand's fonts and colors. Include the customer's name, job title, and company where possible - this makes testimonials feel more credible than anonymous quotes.

How to Add Video Testimonials on Wix

Video testimonials convert better than text because they show genuine emotion and are harder to fabricate. Wix gives you several ways to display them.

To embed a single video testimonial, click + in the editor, go to Video, and choose Wix Video or Video Box. Upload your video file directly, or paste a YouTube or Vimeo URL to embed it. The Video Box option adds a branded overlay frame, which can look more polished for customer-facing content.

If you want to embed a testimonial hosted on YouTube or Vimeo without uploading the file, click + then Video, then select YouTube or Vimeo. Paste the video URL and the player embeds directly on your page. This works well if customers have already posted video reviews to their own YouTube channels.

For a gallery of video testimonials, use Wix Pro Gallery. Click +, go to Gallery, then select Pro Gallery. Inside the gallery settings, add your video files or video URLs alongside still photos. You can display the gallery in a grid, slideshow, or masonry layout.

A few best practices for video testimonials:

• Keep videos under two minutes. Viewers drop off quickly after that point.
• Add a thumbnail image so the video looks intentional rather than blank before it plays.
• Write a caption below each video with the customer's name and company.
• Use subtitles or captions in the video itself - many visitors watch with the sound off.

Using Wix Reviews for Automatic Testimonial Collection

Manually collecting and pasting testimonials into a strip works, but it relies on you to follow up with customers and update the page yourself. Wix Reviews automates this by prompting verified buyers to leave feedback after a purchase or appointment.

Wix Reviews is available for sites using Wix Stores (for product sales) and Wix Bookings (for service appointments). Once enabled, it sends post-purchase or post-booking emails asking customers to submit a star rating and written review. Their review is then displayed directly on your product or service page.

To set it up, go to the App Market from your Wix dashboard and search for Wix Reviews. Install it and follow the setup steps to configure where the review widget appears on your pages. For Wix Bookings users, you can also enable reviews inside your Bookings settings under the Communications tab.

The key difference between Wix Reviews and manually-added strip testimonials is verification. Wix Reviews are tied to a real transaction, date-stamped, and cannot be edited by the site owner after submission. That verification is visible to your customers and adds a layer of credibility that a manually-entered quote does not carry.

For more on setting this up end to end, see our guide on how to set up Wix Reviews.

Best Practices for Displaying Customer Testimonials on Wix

Use Authentic Testimonials

Never fabricate quotes, even paraphrased versions of real feedback. Collect genuine written responses from customers and display them word-for-word. If a testimonial is long, ask the customer's permission before shortening it. For guidance on collecting reviews through Wix's built-in tools, see our post on how to set up Wix Reviews.

Strategically Place Testimonials

Don't bury testimonials on a dedicated page that most visitors never find. Place them where buying decisions happen: the homepage, product pages, service pages, and pricing pages. A testimonial placed directly above a call-to-action button can noticeably improve click-through rates because it addresses hesitation at the exact moment a visitor is deciding whether to act.

Highlight Concrete Numbers and Key Information

Generic praise ("Great service!") does very little. Testimonials that include specific outcomes are far more persuasive. Examples: "We cut response time from 48 hours to 4 hours" or "Revenue from our Wix store increased 40% in three months." When asking customers for feedback, prompt them with questions like "What specific result did you see?" Bold the most compelling stat or phrase in each testimonial so visitors scanning the page can absorb the key point quickly.

Group and Organize Testimonials

If you have a large number of testimonials, grouping them by product, service, or customer type makes the section easier to read and more relevant to each visitor. Use a carousel or tabbed layout to keep the page length manageable. Wix's testimonial strip presets include a multi-column layout that works well when displaying three to six testimonials at once.

Combine with Visuals

Adding a photo of the customer next to their quote increases perceived authenticity. Even a logo of the customer's company adds a visual anchor. If you want to go further, combine text testimonials with short video clips on the same page. For guidance on adding embedded reviews from other platforms, see our guide on how to embed Google Reviews on Wix.

Getting Star Ratings in Google Search Results

Star ratings shown under your URL in Google search results (called review snippets) are triggered by structured data on your page, specifically Review or AggregateRating schema in JSON-LD format. They can significantly increase click-through rates because a visual rating stands out in a page of plain text results.

Wix Stores and Wix Bookings handle this automatically. When a customer submits a review through the Wix Reviews app, Wix adds the required schema markup to your product or service pages. Google can then pick up those ratings and display them in search. You do not need to write any code.

For manual testimonials added via a Strip, Google does not automatically read them as reviews. If you want to add schema for a page that uses a manual strip layout, go to your page settings, click SEO (Advanced), and paste a custom JSON-LD block in the structured data field. A basic AggregateRating schema looks like this:

{
  "@context": "https://schema.org",
  "@type": "AggregateRating",
  "ratingValue": "4.9",
  "reviewCount": "47"
}

Google has a few requirements before star ratings will appear:

• You need at least five reviews.
• The rating must be between 1 and 5.
• The reviews must be about a specific product, service, or item (not the business as a whole).
• The reviews must be collected through a process Google considers verifiable. Wix Reviews qualifies. Manually-entered strip testimonials generally do not, and using schema for them risks a Google penalty.

If you are already using Wix Reviews, check Google Search Console's Rich Results report to see whether your star ratings are being indexed successfully.

Adding Testimonials to Your Wix Site

Customer testimonials are one of the highest-return things you can add to a Wix website. They address buyer hesitation, build credibility, and when collected through Wix Reviews, can even improve your visibility in Google search results through review snippets.

The fastest way to get started is to use Wix's built-in testimonial strip presets, then gradually upgrade to a more automated approach using Wix Reviews or a video testimonial gallery as you collect more feedback. The key is to place testimonials where buying decisions happen, keep them authentic, and make sure they include specific details that mean something to your visitors.

For more on collecting and displaying social proof on your Wix site, see our guides on how to set up Wix Reviews and how to embed Google Reviews on Wix.