How To Add Customer Testimonials To Wix

Have you ever hesitated buying something online because you weren't sure if it was worth it? Positive reviews and testimonials can be a huge deciding factor for customers. Customer testimonials are like golden nuggets for your Wix website. They act as social proof, influencing potential customers by demonstrating the real-world impact of your business.  Positive testimonials build trust and credibility, ultimately leading to more conversions.

The good news is that Wix makes adding testimonials a breeze. With Wix's easy-to-use testimonial sections, adding glowing reviews to your site is a breeze—just pick a layout, add your quotes, and customize it to match your brand. This guide will walk you through this step-by-step process, ensuring your website shines with the power of social proof and converts visitors into loyal fans.

Step-by-Step Guide to Adding Customer Testimonials to Wix

Adding customer testimonials to your Wix site is an excellent way to build trust and credibility with your visitors. Potential customers are more likely to convert when they see tangible evidence of your product or service's value, straight from the mouths of satisfied clients. Ready to showcase the power of your customer's words?

Here's how you can get started.

Step 1: Click '+' and Select 'Strip'

In your Wix Editor, click on the '+' icon to open the 'Add Elements' menu. Look and click on 'Strip'. Strips in Wix are versatile sections that allow you to organize your website content into clean, horizontal sections. 

Step 2: Select 'Testimonials' and Choose from the Presets

There are many types of strips on Wix. One of which is a 'Testimonials'. Testimonial strips build trust by displaying positive feedback you've received. Clicking on it will show you about 5 presets that Wix has provided. Choose from among the presets and click on it to add to your website page.

Step 3: Edit the Strip and Add Your Testimonials

Once the element is on your page, you can now add your customer testimonials to it. Click on 'Edit Text' to add your testimonials.

You can also manage the column, change the background, and change and edit the image of your testimonial strip. Click on the column and select 'Manage Column', click on the image and select either 'Change Image' or 'Edit Image', or click on the element and select 'Change Background'. Edit it to match your preference and website brand.

Best Practices for Displaying Customer Testimonials on Wix

Customer testimonials are like gold for your website. They showcase the real-world impact of your business and build trust with potential customers. But simply throwing quotes on a page isn't enough. Effective customer testimonials can be a powerful tool for building trust and credibility on your Wix website. 

Here are some key practices to ensure your testimonials shine and convert visitors into loyal fans. 

Use Authentic Testimonials

Don't fabricate quotes. Collect genuine, unedited feedback from real, satisfied customers. Real experiences with specific details will connect better with potential customers than generic praise. Include the customer's name, photo, and location (if possible) to add a personal touch and make the testimonial more relatable.

Strategically Place Testimonials

Don't hide your testimonials on a dusty corner. Showcase them prominently on your homepage, landing pages, or near product descriptions. This increases their visibility and reinforces your message at key decision points. Remember, the right placement can significantly impact your conversion rates. 

Highlight Concrete Numbers & Key Information

When possible, include specific details like quantifiable results, time frames, or use cases that demonstrate the customer's experience in a tangible way. Did a customer see a 20% increase in sales? Mention it! Focus on the results your product or service achieved and how it addressed their specific needs. 

Make it easy also for visitors to quickly grasp the value of your product or service by emphasizing important details. Use bold text, bullet points, or pull quotes to draw attention to concrete numbers, percentages, or other key information that showcases the benefits of your offering.

Group & Organize Testimonials

A jumbled mess of quotes is overwhelming. Rather than scattering testimonials haphazardly, group them together in a cohesive section or carousel format. Categorize testimonials by product, service, or customer type to make it easy for visitors to find relevant feedback. Wix's built-in filter and search functions can help visitors quickly find the testimonials they're looking for, making your website more user-friendly and increasing the chances of conversion.

Combine with Visuals

People connect with faces.  Add photos or short video snippets of your customers alongside their testimonials. This humanizes the feedback and makes it more memorable and relatable for site visitors, helping them better understand the context of the testimonials, ultimately leading to more informed decisions.

Conclusion: How To Add Customer Testimonials To Wix

Building trust with your website visitors is important if you want your website to stay ahead in these times. Customer testimonials are like gold for your Wix site. Incorporating customer testimonials into your Wix site is a proven strategy for elevating your online credibility and driving more conversions. They offer social proof, essentially showing potential customers that others have had positive experiences and that your product or service delivers.

Following this guide helps you create a testimonial section that highlights your best success stories and strengthens your brand value.  This not only builds trust and boosts conversions now, but also helps attract new leads, retain customers, and achieve long-term growth for your Wix website.  By prioritizing testimonials, you're setting your business up for success, reaching new heights and stayingLearn the step-by-step process for adding impactful customer testimonials to your Wix website ahead of competitors.