How To Connect Shopify To Wix (2 Methods That Actually Work)

There is no native, one-click integration between Shopify and Wix. The two platforms are direct competitors, and neither has built an official connector for the other. But if you are running both and need them to work together, or if you want to sell Shopify products on a Wix site, there are two main methods that actually work: Zapier and the Shopify Buy Button. This guide covers both in full, including when to use each and how to set them up step by step.

Zapier vs Shopify Buy Button: Which Method Is Right for You?

Before getting into the setup steps, it is worth understanding what each method actually does, because they solve different problems.

	Zapier	Shopify Buy Button
What it does	Automates actions between Shopify and Wix when a trigger event occurs (e.g. new order, new customer)	Embeds a Shopify product or collection directly into your Wix site with a working checkout
Best for	Syncing data between platforms (orders, contacts, inventory events)	Selling Shopify products on a Wix site without migrating your store
Real-time sync	Near real-time for supported triggers, but not full inventory sync	Yes, product data pulls live from Shopify
Technical difficulty	Moderate (requires Zapier account and workflow setup)	Low (copy and paste embed code into Wix)
Cost	Zapier free plan covers basic zaps; paid plans from $19.99/month	Requires a paid Shopify plan (Starter plan at $5/month minimum)
Checkout location	Depends on the zap (data sync, not necessarily checkout)	Shopify handles the checkout

Method 1: Connect Shopify to Wix Using Zapier

Zapier is an automation platform that connects over 6,000 apps using trigger-and-action workflows called "zaps." You can use it to send data from Shopify to Wix (or vice versa) when a specific event happens.

Common Shopify-to-Wix zaps include:

• When a new Shopify order is placed, create a contact in Wix CRM
• When a Shopify customer is added, add them to a Wix email list
• When a Shopify product is updated, trigger a notification or webhook in Wix

Note that Zapier does not provide full real-time inventory sync between Shopify and Wix. It handles discrete events, not continuous data mirroring. If you need inventory levels to stay in sync across both platforms at all times, see the dedicated sync tools section below.

Step-by-Step: Setting Up a Shopify-Wix Zap

1. Create a Zapier account at zapier.com if you don't already have one. The free plan allows up to 5 single-step zaps.
2. Click "Create Zap" from your Zapier dashboard.
3. Set Shopify as the Trigger app. Search for Shopify and select it. Choose your trigger event (for example, "New Order" or "New Customer"). Connect your Shopify account by entering your store URL and authorizing Zapier.
4. Set Wix as the Action app. Search for Wix and select it. Choose your action (for example, "Create Contact" in Wix CRM). Connect your Wix account by authorizing Zapier.
5. Map your data fields. Zapier will ask you to match data from the Shopify trigger (e.g. customer name, email, order total) to the corresponding fields in Wix. Work through each field carefully.
6. Test the zap using Zapier's built-in test function. If the test completes successfully and the data appears correctly in Wix, turn the zap on.

Method 2: Embed Shopify Products on Wix Using the Shopify Buy Button

The Shopify Buy Button is the better option if your goal is to sell Shopify products directly on your Wix site. It generates an embeddable code snippet for any product or collection in your Shopify store. You paste that code into Wix, and a fully functional product widget appears on your Wix page, with the checkout managed entirely by Shopify.

This is a clean solution for anyone who wants to keep Shopify as their commerce backbone while using Wix for the rest of their site. It requires a Shopify plan that includes the Buy Button channel (the Starter plan at $5/month is the cheapest option that qualifies).

Step-by-Step: Adding the Shopify Buy Button to Wix

1. Log in to your Shopify admin and go to Sales Channels. Add the "Buy Button" channel if it is not already active.
2. Click "Create a Buy Button" and choose whether you want to embed a single product, a collection, or a cart.
3. Customize the button style (colors, font, layout) to match your Wix site's design as closely as possible.
4. Click "Generate code" and copy the embed code Shopify provides.
5. Open your Wix editor and navigate to the page where you want the product to appear. Add an "Embed" element (found under "Add" in the Wix editor) and choose "Embed HTML."
6. Paste the Shopify embed code into the HTML box and click "Apply." The product widget will appear on your Wix page with a live Shopify-powered checkout.

A Third Option: Dedicated Multi-Platform Sync Tools

Zapier and the Buy Button both have limits. Zapier handles event-based triggers but not continuous inventory sync. The Buy Button embeds products but does not synchronize stock levels or order data back into Wix. If you need more complete synchronization between both platforms, dedicated multi-platform sync tools are worth looking at.

Apps like Multisynq and Stock Sync are built specifically for keeping product listings, inventory counts, and pricing in sync across multiple selling channels, including both Shopify and Wix. They work by polling your platforms at set intervals (or in near-real-time on higher-tier plans) and pushing updates across connected stores.

A few things to keep in mind before committing to one of these tools:

• They are third-party paid subscriptions, and costs vary significantly depending on the number of SKUs, sync frequency, and platforms connected. Always verify current pricing directly with the provider before signing up.
• Setup typically requires API access to both your Shopify and Wix stores, which adds some technical complexity.
• These tools work best when one platform is your "source of truth" for inventory, with the other treated as a secondary channel.

If you only have a small number of products and do not need real-time stock accuracy across both stores, Zapier or the Buy Button will cover most use cases without the added cost.

Troubleshooting Common Issues

Here are the most common problems people run into when connecting Shopify and Wix, and how to fix them:

The Shopify Buy Button is not displaying on my Wix page

Wix's HTML embed element sometimes has display issues if the embed code is pasted incorrectly or the element is too small. Make sure you have used the "Embed HTML" element (not a text box or button element), that you have clicked "Apply" after pasting the code, and that the element on the page is large enough to display the widget correctly.

My Zapier zap is not triggering

Check that both your Shopify and Wix accounts are properly connected and authorized in Zapier. If the connection has expired, re-authorize each account. Also verify that your zap is turned on (not paused) and that the trigger event you selected actually occurred in Shopify since the zap was activated.

Shopify checkout is showing my Shopify domain, not my Wix domain

This is expected behavior with the Buy Button. When a customer clicks through to checkout, they are taken to Shopify's checkout system, which uses your Shopify store's domain. This cannot be changed without a custom domain set up on Shopify. If a consistent branded checkout URL matters to you, ensure your Shopify store has a custom domain configured.

Inventory is not syncing between Shopify and Wix

Neither Zapier nor the Buy Button provides real-time inventory sync out of the box. The Buy Button pulls live product data from Shopify (so stock status will reflect your Shopify store), but Wix's own eCommerce inventory will not automatically match Shopify's. If you need true cross-platform inventory sync, you will need a dedicated sync tool as described above.

When Should You Consider Migrating from Wix to Shopify Entirely?

Using both platforms simultaneously works in some situations, but it adds complexity. There are scenarios where the cleaner solution is to stop using Wix for commerce and move everything to Shopify as your primary platform.

Consider migrating fully to Shopify if:

• You need serious inventory management. Shopify's inventory system is built for commerce at scale. If you are managing dozens of SKUs with variants, locations, and purchase orders, Wix's inventory tools will feel limiting by comparison.
• You want multi-channel selling. Shopify has native integrations with Amazon, eBay, TikTok Shop, Instagram, and Google Shopping. Wix's multi-channel capabilities are far more limited.
• You rely on Shopify-specific apps. Many of the best eCommerce apps (loyalty programs, subscription billing, advanced analytics, review platforms) are built exclusively for Shopify and do not work via the Buy Button embed.
• Your order volume is growing fast. As transaction volume increases, the workarounds needed to bridge Shopify and Wix become harder to maintain. A single commerce platform is almost always simpler to operate at scale.

If your site is primarily content or lead generation and you only sell a handful of products, keeping Wix and embedding Shopify products via the Buy Button is a perfectly reasonable setup. But if commerce is your primary focus, a clean migration may save you significant complexity in the long run. For a full comparison of the two platforms, see our guide on Wix vs Shopify.

Can You Run Both Shopify and Wix at the Same Time?

Yes. Many businesses run Wix as their main website (for blog content, landing pages, or brand presence) while using Shopify as their commerce engine. This is a legitimate setup, particularly if you built your site on Wix first and later moved to Shopify for selling.

The practical approach most people use is the Buy Button method: Shopify handles all the product listings, inventory, and checkout, while Wix handles the content and front-end experience. Zapier can then handle any data sync tasks you need between the two (such as adding new Shopify customers to a Wix CRM list).

The main downside is managing two platforms simultaneously. You will pay for both subscriptions, maintain both, and deal with the edge cases where data does not sync perfectly. As noted above, if commerce is growing to be your primary focus, migrating fully to Shopify is worth evaluating.

Why Would You Use Both Wix and Shopify?

The most common reasons businesses run both platforms at the same time:

• You built your site on Wix and later started selling online, choosing Shopify for its commerce features without wanting to rebuild your whole site.
• Your Wix site handles content marketing (blog, SEO, landing pages) while Shopify handles the store, and you want to embed products on relevant Wix pages.
• You are testing a Shopify store before fully committing, and you want to validate whether it is worth migrating your Wix site.
• You have a Wix eCommerce store that handles some products, and you want to add Shopify-exclusive products (for example, print-on-demand or dropshipping products managed through Shopify apps) without rebuilding everything.

Summary

Connecting Shopify to Wix is not as straightforward as connecting two native integrations, but it is entirely doable with the right approach. Use the Shopify Buy Button if you want to sell Shopify products on your Wix site with minimal setup. Use Zapier if you need to sync data between the two platforms when specific events occur. Use a dedicated sync tool like Multisynq or Stock Sync if you need more continuous inventory synchronization across both stores. And if commerce is your primary business, evaluate whether a full migration to Shopify makes more sense than maintaining two separate platforms long-term.