How To Connect Shopify To Wix (2 Methods That Actually Work)

There is no native, one-click integration between Shopify and Wix. The two platforms are separate products built by separate companies, and they do not sync inventory, orders, or customer data automatically out of the box. What you can do is connect them using two practical workarounds - a Zapier automation that bridges specific triggers between platforms, or the Shopify Buy Button that lets you embed a Shopify checkout directly inside your Wix site.

This guide covers both methods clearly, including exactly which Zapier Zap to build and what each approach actually does (and does not) synchronize, so you can choose the right option for your business.

What Does Connecting Shopify to Wix Actually Do?

Before you set anything up, it helps to be specific about what the Zapier integration can and cannot do. Zapier works by triggering an action in one app whenever a specific event happens in another. For Shopify and Wix, common use cases include: creating a Wix contact whenever a new Shopify customer places an order, or sending a Wix automation email when a Shopify order is fulfilled. It does not provide live two-way inventory sync between Shopify and Wix eCommerce stores - those are separate storefronts that would need a dedicated inventory management tool for that level of sync. If your goal is simply to sell products on your Wix site using Shopify's checkout, the Buy Button method below is the better fit.

Method 1: How Do You Connect Shopify to Wix Using Zapier?

This method uses Wix Automations alongside a Zapier Zap to pass data between your Shopify store and your Wix site. Follow these steps exactly.

Step 1: Click ‘Automations’ on Your Wix Dashboard

Log in to your Wix account and open your site dashboard. In the left-hand menu, click Automations. This section is where Wix handles trigger-based workflows - you need at least one active automation for the Zapier connection to fire correctly.

Step 2: Click ‘New Automation’

At the top of the Automations page, click New Automation. This opens the automation builder where you will configure the trigger that Zapier will listen for. You need this step because Zapier connects to Wix through its automation layer - without an active automation, Zapier has no Wix events to read.

Step 3: Click ‘Sell More Online’ and Select an Automation

In the automation template library, select the Sell More Online category. Choose any pre-built eCommerce automation template - for example, "Send an email when a customer places an order." Click Set Up on your chosen template. The specific template does not matter at this stage; you just need a valid automation in place before Zapier can authenticate your Wix account.

Step 4: Set Up and Activate Your Automation

Configure the automation by filling in any required fields - such as the email subject or recipient - then toggle it to Active. Save your changes. Your Wix account is now ready to connect to Zapier.

Step 5: Build the Zapier Zap That Connects Shopify to Wix

Go to Zapier.com and create a free account if you do not have one. Then create a new Zap using these exact settings:

• Trigger app: Shopify
• Trigger event: New Customer (or New Order - choose based on your goal)
• Action app: Wix
• Action event: Create Contact

When prompted, authenticate both your Shopify store (using your store URL and API credentials) and your Wix account. Map the fields: set Wix's "First Name" to Shopify's "Customer First Name," "Email" to "Customer Email," and so on. Once mapped, click Test & Continue to verify the connection fires correctly, then publish the Zap.

For order-based workflows, use Shopify: New Order as the trigger and Wix: Send Triggered Email or Wix: Create Contact as the action. Zapier's free plan allows up to 100 tasks per month; paid plans start at around $20/month for higher volumes.

Step 6: Enable Your Automation

Back in Wix, confirm your automation is still enabled and showing as Active. In Zapier, confirm your Zap is turned on. Run a test order or create a test customer in Shopify to verify the Zap fires and data appears correctly in Wix. Once confirmed, your Shopify-to-Wix connection is live.

Method 2: How Can You Sell Shopify Products on a Wix Site?

If your goal is to let Wix visitors buy products that are managed in Shopify, the Shopify Buy Button is a cleaner solution that requires no third-party tools. Here's how it works:

1. In your Shopify admin, go to Sales Channels and add the Buy Button channel.
2. Select the product or collection you want to embed.
3. Customize the button style, then click Generate Code to copy the embed snippet.
4. In Wix, open your page editor and add an HTML iframe element (found under Add > Embed > Custom Embeds > Embed a Widget).
5. Paste the Shopify Buy Button code into the HTML box and click Apply.
6. Publish your Wix page.

Visitors on your Wix site can now add products to a Shopify cart and complete checkout through Shopify's secure payment system - all without leaving your Wix page. Inventory, orders, and payments are all managed inside Shopify. This is the simplest true Shopify-Wix integration available today.

Why Would You Use Shopify and Wix Together?

Most businesses using both platforms fall into one of two situations: they built their website on Wix first and want to add more powerful eCommerce capabilities, or they run a Shopify store and want a Wix site for content, landing pages, or a blog. Understanding which situation applies to you determines which method above makes more sense.

For those who want to keep Wix as their primary website but use Shopify for its superior eCommerce features - payment processing, inventory management, shipping integrations, and a larger app ecosystem - the Buy Button method gives Shopify's checkout power to your Wix pages without rebuilding your whole site. If you are unsure whether Wix's own eCommerce tools are worth upgrading first, read our full Wix eCommerce review before committing to a two-platform setup.

For businesses already running on both platforms separately who need data to flow between them - such as syncing new Shopify customers into a Wix CRM or triggering Wix email automations after Shopify orders - the Zapier method handles those event-based bridges well. It's also worth noting that if you are still deciding between the two platforms altogether, our comparison of Wix vs Shopify breaks down the key differences in cost, features, and use case.

Conclusion: How To Connect Shopify To Wix

Connecting Shopify to Wix is entirely possible, but it requires either a Zapier automation or the Shopify Buy Button - there is no built-in native integration between the two platforms. The right method depends on what you need: use Zapier to pass customer and order data between platforms as events happen, or use the Shopify Buy Button to embed a full Shopify checkout directly inside your Wix site.

Both methods are straightforward to set up once you know what each one actually does. Choose the approach that matches your workflow, follow the steps above, and test before going live to make sure your data is flowing correctly.