Wix Multilingual lets you add multiple languages to your site in minutes using the Wix Multilingual app. Whether you want to translate your Wix website into Spanish, French, Arabic, or any other language, the setup process is straightforward. Here is how to make your Wix site multilingual, along with what you need to know about costs, SEO, and choosing between auto and manual translation.
How to Make Your Wix Site Multilingual (Step-by-Step)
Setting up a multilingual Wix website takes about 10 to 15 minutes. The Wix Multilingual app handles the heavy lifting, including creating separate URLs for each language and adding a language switcher to your site. Follow these steps to add languages to your Wix site.
Step 1: Log Into Your Wix Account
Go to Wix and sign into your account. If you do not have one yet, create a free account using your email or a social media login. You need at least one published site to use the Wix Multilingual app. If you already have your site set up and are logged in, move on to the next step.
Step 2: Install the Wix Multilingual App
Open the Wix Editor for your site and navigate to the Wix App Market. Search for "Wix Multilingual" and click "Add to Site" to install it. This is Wix's official translation app, and it is free to install on any Wix site. The app integrates directly into your dashboard and editor, so you will manage all translations from one place rather than using a third-party tool. You can find this among the best Wix market apps available for your site.
Step 3: Start the Multilingual Setup
After installation, Wix redirects you to the "Website Content" section of your dashboard. You will see a "Multilingual" panel prompting you to translate your site and expand to new markets. Click "Start Now" to begin the setup wizard. This wizard walks you through your main language selection and first secondary language, so the process only takes a couple of minutes.
Step 4: Confirm Your Main Language
Wix asks you to confirm your site's primary language. The default is English. If your site is already in English, confirm it and move on. If your site's main language is something else, click "No, I want to change it" and select the correct language. Getting this right matters because your main language determines the default URL structure and which version Google treats as the primary page. Changing it later requires retranslating content, so double-check before continuing.
Step 5: Add a Secondary Language
Click "Add Language" to add your first secondary language. Choose the language based on where your visitors come from. If you are not sure, check your Wix Analytics to see which countries send the most traffic. For example, if you see significant traffic from Germany, adding German makes sense. You can always add more languages later, so start with the one that will have the biggest impact on your audience.
Step 6: Configure Translation Settings
When adding a language, Wix presents two options. First, whether to make the new language visible on your site immediately. If you want to prepare translations before visitors see them, keep this toggled off and publish the language version once it is ready. Second, whether to use Wix's auto-translate feature, which uses machine translation powered by word credits. Auto-translate is fast and useful for getting a first draft, but you may want to review the output for accuracy on important pages. Once you have configured these settings, click "Add Language" to save. Your Wix site now supports multiple languages.
Wix Multilingual Pricing
The Wix Multilingual app itself is free to install on any Wix site, including sites on free and premium plans. However, the costs you should be aware of relate to translation credits and your overall Wix plan.
Wix provides a set of free auto-translation word credits when you first enable Multilingual. These credits let the machine translation engine translate your site content automatically. Once you use up the free credits, you need to purchase additional word credit packages through Wix. The cost varies depending on how much content your site has. A small site with a few pages may stay within the free allowance, while a content-heavy site with blog posts and product descriptions will likely need extra credits.
If you choose to translate manually instead of using auto-translate, there is no additional cost beyond the time it takes to enter translations yourself or pay a human translator. Many site owners use a hybrid approach: auto-translate for bulk content like product descriptions, and manual translation for key pages like the homepage, about page, and landing pages.
Keep in mind that to use some advanced Wix features alongside Multilingual (such as a custom domain), you will need a premium Wix plan. The multilingual feature works on all premium tiers.
Auto-Translate vs Manual Translation on Wix
When you add a language to your Wix site, you have two ways to translate your content. Understanding the differences helps you choose the right approach for each part of your site.
Wix Auto-Translate
Wix's auto-translate feature uses machine translation to convert your content into the target language. It works instantly and can translate your entire site in minutes. This is ideal for sites with large amounts of content that would take weeks to translate manually. The trade-off is accuracy. Machine translation handles straightforward text well, but it can struggle with idioms, industry-specific terminology, and nuanced messaging. Always review auto-translated content on high-traffic pages.
Manual Translation
Manual translation means you enter the translated text yourself in the Wix Multilingual dashboard. You can type translations directly or paste text from a professional translator. This gives you full control over tone, accuracy, and branding. The downside is that it takes significantly more time, especially for large sites.
Which Should You Use?
For most Wix website owners, a combination works best. Use auto-translate to get a quick first draft of your entire site, then go back and manually refine the pages that matter most: your homepage, sales pages, contact page, and any content that directly drives conversions. For blog posts and informational content, auto-translate is usually accurate enough with minor edits. This approach saves time while keeping your most important pages polished.
Multilingual SEO on Wix
Making your Wix site multilingual does more than add translated text. It changes how search engines find and serve your pages to users in different regions. Here is what Wix handles automatically and what you need to manage yourself for strong multilingual SEO on your Wix website.
Hreflang Tags
When you add a language through the Wix Multilingual app, Wix automatically generates hreflang tags for each page. These tags tell Google which language version of a page to show to users based on their language and location settings. For example, a user searching in French will see the French version of your page in their search results. You do not need to add hreflang tags manually on Wix; the Multilingual app handles this for you.
Separate URLs for Each Language
Wix creates unique URLs for each language version of every page. Your English page might be at yoursite.com/page, while the French version lives at yoursite.com/fr/page. This URL structure is what Google recommends for multilingual sites because it allows each language version to be indexed separately and rank in the appropriate regional search results.
Language Switcher
The Wix Multilingual app adds a language switcher to your site automatically. Visitors can click it to change languages, and Google can also use it to discover your different language versions. Make sure the language switcher is visible and easy to find. Placing it in the header or navigation bar is standard practice.
Translating SEO Metadata
One detail many Wix users miss is translating their SEO metadata. Page titles, meta descriptions, and image alt text should all be translated for each language version. In the Wix Multilingual dashboard, you can edit the SEO settings for each translated page individually. Translating metadata helps each language version rank for relevant keywords in that language.
Tips for Managing a Multilingual Wix Site
Running a Wix website in multiple languages requires ongoing attention. Here are practical tips to keep things running smoothly.
Start with one or two languages. Adding every language at once is overwhelming. Pick the one or two languages your audience actually speaks, translate those well, and add more later as needed.
Keep translations updated. When you update a page in your main language, the translated versions do not update automatically. Set a reminder to review and update translated content whenever you make changes to your primary site.
Check text expansion. Some languages take up more space than others. German text, for example, is often 30% longer than the English equivalent. After translating, preview each page to make sure the layout still looks right and that buttons, menus, and headings are not cut off or overflowing.
Handle right-to-left (RTL) languages carefully. If you add Arabic, Hebrew, or another RTL language, Wix adjusts the text direction automatically. However, you should still review the layout to make sure images, icons, and navigation elements display correctly in the mirrored layout. The Wix Editor X gives you more fine-grained control over responsive layouts if you need to customize the RTL experience.
Use your analytics. After launching multilingual versions, track which language pages get the most traffic and engagement. This tells you where to invest more effort in translation quality and content creation.
Test the language switcher. Visit your site as a regular user and switch between languages. Make sure the switcher works on all pages, not just the homepage, and that it remembers the user's language choice as they navigate.
Conclusion
Adding multiple languages to your Wix site is one of the most effective ways to reach visitors who would otherwise leave because your content is not in their language. The Wix Multilingual app makes the technical setup simple, handling hreflang tags, URL structures, and the language switcher for you. The real work is in the translations themselves: deciding which languages to add, choosing between auto and manual translation, and keeping translated content updated as your site evolves. Start with your highest-impact language, get that version right, and expand from there.
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