Editor X was Wix's advanced website builder for professional designers and agencies. It no longer exists as a separate product. In late 2023, Wix retired the Editor X name and folded everything into a new platform called Wix Studio. If you search for Editor X today, you will land on Wix Studio instead.
This matters because the two are not identical. Wix Studio kept all of Editor X's core design tools but added AI features, a redesigned interface, client management tools, and a different pricing structure. This guide breaks down exactly what carried over, what changed, who Wix Studio is actually built for, and when the standard Wix Editor is the smarter choice.
The Editor X Timeline: Launch to Discontinuation
Understanding when and why Editor X existed helps make sense of where Wix Studio fits today. Here is the full timeline.
- 2020: Wix launched Editor X in beta as a separate product targeting professional web designers. It used CSS Grid and Flexbox under the hood, a major departure from the standard Wix Editor's freeform drag-and-drop canvas.
- 2021: Editor X left beta and became publicly available. Wix marketed it as the go-to tool for agencies, freelance designers, and anyone who needed responsive design control that the regular editor could not provide.
- 2022: Editor X gained a growing user base but remained a niche product. Most Wix users stuck with the standard editor because Editor X had a steeper learning curve and fewer templates.
- Late 2023: Wix officially rebranded Editor X as Wix Studio. The editorx.com domain began redirecting to Wix Studio. All existing Editor X projects were migrated automatically.
- 2024-2026: Wix Studio is now the only advanced editor option. Editor X as a standalone brand is fully retired.
What Was Editor X? The Original Pitch
Editor X launched because the standard Wix Editor frustrated professional designers. The regular editor uses absolute positioning -- you drag elements anywhere on the canvas, and they stay exactly where you put them. That works fine for simple sites, but it breaks down when you need layouts that adapt properly to different screen sizes.
Editor X fixed this by building on actual web standards. Instead of absolute positioning, it used CSS Grid and Flexbox for layout. Instead of generic mobile/tablet/desktop views, it offered custom breakpoints at any pixel width. Instead of design-by-accident, it gave designers an Inspector panel with precise control over spacing, alignment, and responsive behavior.
The target audience was clear: freelance web designers, design agencies working with multiple clients, and developers who wanted more code access than the standard editor allowed. If you were building a personal blog or a simple small business site, Editor X was more tool than you needed.
What Stayed the Same After the Rebrand
The core technology that made Editor X different from the standard Wix Editor carried over to Wix Studio completely. Nothing was removed. Here is what transferred directly.
CSS Grid and Flexbox Layouts
The grid-based layout system is still the foundation of Wix Studio. You divide sections into columns and rows, place elements in specific grid cells, and control exactly how those cells resize across breakpoints. The Flexbox layouter still handles automatic content reflow -- cards that stack on mobile, menus that collapse, content that wraps to new lines as the viewport shrinks.
Custom Breakpoints
You can still define breakpoints at any pixel width, up to six custom breakpoints total. The cascading inheritance model works the same way: changes at a larger breakpoint flow down to smaller ones, while changes at a smaller breakpoint only affect that size and below.
Docking and Sticky Positioning
Docking still anchors elements relative to the viewport or a container. Sticky positioning still pins navigation bars and CTAs to the top of the screen during scrolling. Both still require CSS Grid structure in the parent section to function correctly.
Responsive Text and Media Scaling
Proportional text scaling across viewports carried over. Media elements -- images, videos, background sections -- still offer scale, stack, and crop options based on the available space at each breakpoint.
Resizable Canvas
The drag-to-resize canvas that lets you smoothly test your design at every pixel width is still there. It remains one of the most useful QA tools for catching layout issues before publishing.
Developer Tools and Code Access
Custom CSS editing, JavaScript, and the Node.js backend environment (Velo) all carried over. You can still connect third-party APIs, write server-side code, and build functionality beyond what the visual editor provides.
Built-In CMS
Dynamic content collections for blog posts, products, portfolio items, and custom data types still work the same way. Repeater layouts still update automatically when you modify collection items.
What Changed: New in Wix Studio That Editor X Did Not Have
The rebrand was not just cosmetic. Wix Studio added several features that Editor X never offered. These additions are the main reason Wix retired the Editor X brand rather than just updating it.
AI Design Assistant
Wix Studio includes AI-powered layout suggestions, automatic responsive adjustments, and content generation tools. You can describe what you want a section to look like, and the AI generates a starting layout. This was not part of Editor X at all.
Client Management Workspace
Wix Studio added a dedicated workspace for managing multiple client projects. You can create client sites, manage billing, transfer site ownership, and track project progress from a single dashboard. Editor X had basic collaboration tools but nothing at this level for agency workflows.
Expanded Real-Time Collaboration
Editor X had multi-user editing, but Wix Studio expanded it with live comments, task assignments, role-based permissions, and detailed version history. The collaboration tools now work more like Figma than a traditional website builder.
Redesigned Interface
The Wix Studio editor has a different layout than Editor X. The panel structure, Inspector tools, and canvas controls were reorganized. If you were an experienced Editor X user, there is a short adjustment period to find familiar tools in their new locations.
Business Solution Integration
Wix Studio connects more deeply with Wix's e-commerce, booking, and membership tools than Editor X did. Setting up an online store, appointment scheduling, or gated content sections is now more integrated into the design workflow.
Wix Editor vs Wix Studio: A Direct Comparison
With Editor X gone, Wix users now choose between the standard Wix Editor and Wix Studio. The right choice depends on your skill level, your project type, and whether you work alone or with a team. Here is a detailed look at where they differ. For a deeper breakdown, see our Wix vs Editor X comparison.
Layout Technology
The standard Wix Editor uses freeform absolute positioning. You drag elements anywhere and they stay put. It is intuitive but creates responsive headaches because elements do not reflow naturally on smaller screens.
Wix Studio uses CSS Grid and Flexbox. Layouts are structured, and elements respond to viewport changes based on rules you define. This produces cleaner responsive behavior but requires understanding how grid systems work.
Templates
The standard Wix Editor has 800+ templates across dozens of industries. Wix Studio has a smaller, more curated set focused on modern design and full responsive customization. Check out the best Wix Studio templates to see what is available.
Team and Collaboration Features
Wix Studio is built for teams: real-time co-editing, live comments, role-based permissions, task assignment, and version history. The standard Wix Editor supports basic collaborator invites but has no real project management layer.
Code Access
Wix Studio gives you CSS editing, JavaScript, and a Node.js backend. The standard Wix Editor limits you to basic code injection through header and footer scripts. If you need custom functionality beyond built-in Wix apps, Wix Studio is the only option.
Pricing
Both platforms offer free plans with Wix branding. Paid plans differ in structure. The standard Wix Editor plans start from around $17/month (Light plan) and go up to $159/month (Business Elite). Wix Studio uses a separate pricing model aimed at agencies, starting with a free plan and offering custom enterprise pricing. For a full breakdown of Wix plan costs, see how much Wix costs.
Learning Curve
The standard Wix Editor takes minutes to learn. Drag, drop, publish. Wix Studio takes days or weeks to use well, especially if you have not worked with CSS Grid concepts before. The trade-off is that Wix Studio produces more professional, responsive results once you know how to use it.
Migration Guide: Moving from Editor X to Wix Studio
If you had an Editor X site, Wix already migrated it to Wix Studio automatically. But the migration was not always perfectly smooth. Here is what to check and how to fix common issues.
Verify Your Layouts After Migration
Most Editor X layouts transferred correctly, but some users reported minor spacing and alignment differences in Wix Studio. Open each page and check your grid structures, especially on custom breakpoints. The underlying CSS Grid logic is the same, but the rendering engine had minor updates that can shift elements by a few pixels.
Recheck Custom Breakpoints
Custom breakpoints carried over, but the breakpoint panel in Wix Studio looks different from Editor X. Confirm that each breakpoint still triggers at the correct pixel width and that your cascading styles still inherit the way you expect. Test by dragging the canvas through each breakpoint range.
Update Any Bookmarked URLs
If you bookmarked the Editor X dashboard or specific project URLs, those old links should redirect to Wix Studio. But some users found that deep links to specific Editor X settings pages do not redirect cleanly. Update your bookmarks to the Wix Studio equivalents to avoid confusion.
Review Developer Code
Custom JavaScript and Velo (server-side) code migrated automatically. However, some API endpoints and function signatures may have changed between the Editor X and Wix Studio versions of Velo. Test all custom functionality after migration, especially database queries and third-party API integrations.
When Wix Studio Is Overkill
Not every website needs Wix Studio. Here are specific situations where the standard Wix Editor is the better choice.
- Personal blogs and hobby sites: If your site is a blog, a personal portfolio with a few pages, or a hobby project, the standard editor is faster to set up and easier to maintain.
- Small business sites with 5-10 pages: A bakery, a local plumber, a tutoring service. These sites need to look good and load fast, but they do not need CSS Grid precision or custom breakpoints.
- First-time website builders: If you have never built a website before, starting with Wix Studio will frustrate you. Learn the basics with the standard editor first. You can always rebuild in Wix Studio later.
- Quick landing pages: If you need a single landing page up in an hour, the standard editor's drag-and-drop speed wins every time. Wix Studio's structured approach takes longer for simple layouts.
- Sites that will not be updated often: Wix Studio shines when you are iterating on designs, testing responsive behavior, and collaborating with a team. If you are building a set-it-and-forget-it site, that extra power goes unused.
Practical Tips for Working in Wix Studio
Start with Default Breakpoints
Wix Studio supports up to six custom breakpoints, but more breakpoints means more maintenance. Start with the three defaults (desktop, tablet, mobile) and only add custom breakpoints when a specific layout breaks between the default sizes.
Master the Inspector Panel
The Inspector is where you control margins, padding, alignment, and responsive behavior for each element. It replaces the vague drag handles of the standard editor with exact pixel and percentage values. Spend time learning the Inspector before trying to build complex layouts.
Use Hover and Scroll Interactions Sparingly
The Interactions panel lets you add hover effects, scroll-triggered animations, and micro-interactions without code. These can make a site feel polished, but overdoing them slows page load times and can hurt your site's performance scores. Pick two or three key interactions per page rather than animating everything.
Test on Real Devices
The resizable canvas is great for quick checks, but it does not perfectly replicate how a phone or tablet renders your site. Before publishing, test on at least one actual mobile device and one tablet. Touch targets, scroll behavior, and font rendering can differ from the canvas preview.
The Bottom Line
Editor X served its purpose: it proved that Wix could build a professional-grade design tool, not just a beginner drag-and-drop builder. When Wix rolled those capabilities into Wix Studio, nothing was lost. The CSS Grid layouts, custom breakpoints, Flexbox tools, and developer environment all carried over.
What Wix Studio added on top -- AI design assistance, client management, deeper collaboration -- makes it a stronger product than Editor X ever was. But it is still a tool built for people who already know web design. If that is you, Wix Studio is worth exploring. If you just need a site that works, the standard Wix Editor will get you there faster.
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