Which Is Better, Wix or BigCommerce?

Wix and BigCommerce are two popular website builders that cater to the different needs of individuals and businesses. Wix is known for its user-friendly interface and extensive design capabilities, while BigCommerce is favored for its advanced e-commerce features. Both platforms have their strengths and weaknesses, and choosing between them can be a challenge for those who are new to website building.

This post provides a comprehensive review of Wix and BigCommerce, comparing their features, pricing, ease of use, design and customization options, customer support, and more. By providing an in-depth analysis of each platform, users can make an informed decision on which website builder to use for their online store. Whether one is looking to create a simple personal website or a full-fledged online store, this post aims to help them determine which platform is the right fit for their goals.

Wix Vs. BigCommerce: Comparative Overview

Wix and BigCommerce are both popular e-commerce platforms, but they have some significant differences that businesses should consider when choosing the best platform for their needs.

Pricing and Value: Wix or BigCommerce

BigCommerce offers more advanced e-commerce features and doesn't charge transaction fees, making it a better choice for larger e-commerce stores. At the same time, Wix's plans are more affordable but come with transaction fees and limited features, making it a better choice for small businesses or those just starting.

Pricing Plans: Overview

Both platforms offer a range of features with their pricing plans, and it's important to consider the specific needs of your business before choosing a plan.

Wix offers four pricing plans for e-commerce, ranging from $17 to $35 per month. The cheapest plan, Business Basic, comes with 2.9% + $0.30 transaction fees. The most expensive plan, Business VIP, offers priority support and a customized website review. Wix also offers a free plan but has Wix ads and limited features.

BigCommerce offers three pricing plans for e-commerce, ranging from $39.00 to $399.00 per month. All plans come with unlimited products, unlimited file storage, and no transaction fees. BigCommerce's most expensive plan offers advanced features such as custom SSL and product filtering. BigCommerce also offers an enterprise plan for larger businesses, with custom pricing and advanced features.

Value of Money

When it comes to value for money, both Wix and BigCommerce offer different advantages depending on the specific needs of your business. Wix's pricing plans are more affordable, making it a good choice for small businesses or those just starting. The plans have many features, including unlimited products, abandoned cart recovery, and customizable checkout but comes with transaction fees and limited features compared to BigCommerce. Wix also offers a free plan, which can be a good option for those who want to test the platform before committing to a paid plan.

BigCommerce's plans are more expensive but offer more advanced e-commerce features and no transaction fees, making it a better choice for larger e-commerce stores. The plans come with many features, including abandoned cart recovery, coupon codes, and real-time shipping quotes. BigCommerce also offers an enterprise plan with custom pricing and advanced features for larger businesses. While BigCommerce's plans are more expensive, the advanced features and lack of transaction fees can provide better value for money for larger e-commerce stores.

Ease of Use: Wix or BigCommerce

BigCommerce has a steeper learning curve than Wix but offers more advanced features and customization options. Wix is known for its user-friendly interface and easy-to-use website builder, making it a better choice for beginners.

Drag-and-Drop Editors

Wix's drag-and-drop editor is one of its standout features, offering a user-friendly interface and a range of customization options. Users can easily add and arrange elements on their website, including images, text, and videos. Wix also offers a range of templates and design options, making it easy to create a professional-looking website.

BigCommerce also offers a drag-and-drop editor but not as intuitive as Wix's, and some users may find it more difficult to use. BigCommerce's editor offers a range of customization options, including adding custom HTML and CSS. The platform also offers a range of templates, although they are not as extensive as Wix's.

Site Navigation and Editing

Wix offers a user-friendly site navigation and editing experience, with a simple and intuitive interface. Users can easily add and arrange pages, create drop-down menus, and customize the navigation to suit their needs. Wix also offers a range of editing options, including the ability to add and edit text, images, and videos.

BigCommerce offers a more advanced site navigation and editing experience, with a range of features and customization options. Users can easily create and manage categories and subcategories, and customize the navigation to suit their needs. BigCommerce also offers a range of editing options, including the ability to add and edit product descriptions, images, and videos.

Design and Customization: Wix or BigCommerce

Wix offers more design flexibility and customization options, including a wider range of templates and the ability to customize every aspect of your site, while BigCommerce offers a more structured approach to design with fewer customization options but a focus on e-commerce functionality and optimization.

Templates

Wix offers over 500 free templates, with a wide range of designs and styles to choose from. The templates are fully customizable, allowing users to change colors, fonts, and layouts to suit their needs. Wix also offers industry-specific templates, making it easy to find a design that fits your business niche.

BigCommerce offers a smaller selection of templates compared to Wix, with around 70 free and paid options to choose from, but the templates are designed specifically for e-commerce and are optimized for conversion and sales. BigCommerce also offers a range of customization options, including the ability to edit HTML and CSS code.

Design Flexibility

Wix offers a high degree of design flexibility, allowing users to customize every aspect of their site. Users can drag and drop elements anywhere on the page, resize and rotate them, and add animations and effects. Wix also offers a range of design tools, including a color palette generator and a logo maker.

BigCommerce offers a more structured approach to design, with a focus on e-commerce functionality and optimization. While users can customize the look and feel of their site, the customization options are more limited compared to Wix. BigCommerce offers a range of e-commerce-specific design features, such as product carousels and quick view options.

Features and Functionality: Wix or BigCommerce

BigCommerce offers more advanced e-commerce features out-of-the-box, such as product reviews and ratings, abandoned cart recovery, and multi-channel selling, while Wix offers a wider range of general website features, such as animations and video backgrounds, but lacks some of the advanced e-commerce functionality of BigCommerce.

eCommerce

Wix offers a range of eCommerce features, including the ability to sell physical and digital products, accept online payments, and manage orders and inventory. Wix also offers integrations with popular payment gateways, such as PayPal and Stripe, and offers abandoned cart recovery and automated sales tax calculations.

BigCommerce offers a more advanced set of eCommerce features, including product reviews and ratings, multi-channel selling, and advanced shipping options. BigCommerce also offers integrations with popular payment gateways, such as PayPal and Stripe, and offers abandoned cart recovery, automated sales tax calculations, and one-page checkout.

SEO

Wix offers a range of SEO features, including customizable meta tags, URL structures, and alt text. Wix also offers a mobile-responsive design and automatic sitemap generation but some users have reported issues with Wix's SEO performance due to its use of AJAX technology.

BigCommerce offers a comprehensive set of SEO features, including customizable meta tags, URL structures, and header tags. BigCommerce also offers automatic sitemap generation, microdata integration, and a content delivery network (CDN) for faster page load times.

Third-Party Integrations

Wix offers a range of third-party integrations, including social media, marketing, and analytics tools. Wix also offers an app market where users can find additional integrations to extend the functionality of their site.

BigCommerce offers a wider range of third-party integrations compared to Wix, including accounting, shipping, and inventory management tools. BigCommerce also offers an app marketplace where users can find additional integrations to extend the functionality of their site.

Customer Support: Wix or BigCommerce

Both Wix and BigCommerce offer customer support through various channels, but BigCommerce offers more personalized and dedicated support options, such as priority support for higher-tier plans and a dedicated account manager for enterprise plans. Wix, on the other hand, offers more self-service options, such as an extensive knowledge base and community forum.

Support Channel

Both Wix and BigCommerce offer a variety of support channels to assist their customers. Wix provides support through their Help Center, callback service, email support, and community forum. The Help Center is an extensive resource that includes articles, videos, and tutorials to help users with common issues and questions. The callback service allows users to request a call from a support agent, and email support is available 24/7. The community forum is a place where users can connect with other Wix users and ask questions.

BigCommerce also provides support through a variety of channels, including a Help Center, phone support, live chat, email support, and a community forum. The Help Center includes articles, videos, and guides to help users with various issues. Phone support is available 24/7, and live chat is available during business hours. Email support is also available 24/7, and the community forum allows users to connect with other BigCommerce users and ask questions.

Support Quality

The quality of support offered by both Wix and BigCommerce is generally high. Wix's support agents are knowledgeable and responsive, but some users have reported longer wait times for the callback service and slower response times for email support. BigCommerce's support agents are also knowledgeable and responsive, and the platform has received praise for its fast response times and personalized support. BigCommerce also offers priority support for higher-tier plans, which includes a dedicated account manager and faster response times. Overall, both platforms offer reliable support, but BigCommerce may have an edge when it comes to personalized and faster support options.

Conclusion: Which Is Better, Wix or BigCommerce?

Wix and BigCommerce have their unique strengths and weaknesses, and the choice between the two ultimately depends on the specific needs of the user. Wix is a great option for those who prioritize ease of use, design flexibility, and affordability, while BigCommerce is ideal for those who require advanced e-commerce features and scalability. By considering factors such as pricing, ease of use, design and customization, features and functionality, and customer support, users can make an informed decision on which platform is best suited for their needs. Both options are powerful website builders that can help individuals and businesses establish a successful online store and achieve their goals.