These are two different platforms that are often in competition for the new website owner who doesn’t want an over complicated website. These are Wix and Squarespace. Both of them have similar traits but there are small differences between the two platforms. So which are the best for your website project: Wix or Squarespace?
Ease of Use
If you look at the two platforms, there are certainly benefits to using Wix if you want to get an easy-to-use platform. Wix is considered the more beginner-friendly platform and their user experience is more focused on visual ease and appearance. All you need to do is to click on the element you want to change and make the changes.
The drag and drop editor is also great. It's intuitive and perfect for use across devices. There are also Site History options that allow you to recover any content that you may have accidentally changed on there.
There is also a great Wix ADI that is a tool that can help you build your website quicker. Within Squarespace, there are still easy to use elements, but they just aren’t as good as Wix.
Design & Flexibility
Both Squarespace and Wix don’t allow you to choose between themes or templates once they’re on your website with ease. When you switch to Squarespace, you can lose a lot of data and customisations. This is in comparison to platforms like Shopify and WordPress where data can be transferred between templates.
In Wix, there are more than 1000 free templates. With Squarespace, there are just 100. Therefore, you’ve got more choice with Wix, which means you can easily build a great website without having to do too many customizations.
If you want to have the customizations, Wix does offer that with ease. Even two websites in the same niche with the same template can look vastly different.
However, not all of Wix’s templates are fully responsive. You have to tweak them manually to work on mobile devices. However, this isn’t a bad option as it allows you to customize the experience for different audiences.
Wix offers a more flexible page structure than Squarespace and tends to offer a ‘play it safe’ option. Between the two there isn’t really a clear winner, but Wix might be better for the choice that you get.
While Wix isn’t the first eCommerce name that you would think of, it certainly has a lot to offer within the process. Wix Payments is a great option for lots of brands and they don’t charge a setup fee and their transaction costs are similar to other payment processors.
There isn’t much here. Squarespace does have some flaws within the SEO area of their builder, Wix isn’t well-known for SEO optimization. However, with some good knowledge, both websites can perform well. You just need to know how to turn your website into a magnet for traffic.
Final Word: Which Is Better Wix or Squarespace?
While Wix and Squarespace are very similar, Wix certainly has an edge over its competitor. It is easier to use, has more templates, has a great eCommerce package and with the right knowledge it can also rank on search engines well. The Wix Payments is also a great option for many small to medium eCommerce businesses.