How Does Wix Make Money?

How Does Wix Make Money?

Wix has made a name for itself in the website-building industry by providing a platform with libraries of free templates made with the latest standards in website design. Its user-friendly interface, coupled with a wide range of services, has made it a preferred choice for millions of users worldwide. Whether you're a seasoned web developer or a beginner just starting, Wix offers tools and features that cater to all levels of expertise. The platform's continuous updates and improvements also reflect its dedication to enhancing user experience and providing top-notch service.

It's natural to question how Wix makes money, especially when it offers a free version of its services. This post discusses Wix's business model, discussing various revenue streams and strategies, and providing a detailed, yet easy-to-understand overview of how this platform earns its income.

Key Takeaways
Wix offers a freemium model with premium plans for additional features.
Advertising is a significant revenue source for Wix's free website.
Wix earns from domains, eCommerce fees, app commissions, business solutions, and flexible pricing.

Wix Revenue Strategies

With over 180 million users worldwide, Wix has established itself as a key player in the industry. This success can be attributed to Wix's diverse revenue strategies, which effectively monetize its user base while providing value-added services. Here are the various ways Wix earns money:

Wix Freemium Model

Wix's primary revenue stream is built upon the freemium business model, which allows users to access basic features for free while charging for premium services. This strategy has proven successful in attracting a vast user base, as it enables individuals and businesses to create and host websites without any initial financial commitment.

The free version of Wix comes with certain limitations, such as displaying Wix ads on the user's website, restricted bandwidth, and storage space. Users who wish to remove these restrictions and access advanced features must upgrade to one of Wix's premium plans, which range from $14 to $49 per month.

Wix Premium Plans

Website Plans are a crucial component of Wix's offerings, catering to individuals and businesses that seek to connect with others online without the requirement of eCommerce features. These plans provide users with essential tools such as custom domain names, increased storage and bandwidth, and access to advanced design options. By focusing on the specific needs of this user segment, Wix ensures that its platform remains versatile and appealing to a broad audience, ultimately contributing to the company's growth and revenue.

Here's an overview of their pricing plans:


Connect Domain





$4.50 per month

$8.50 per month

$12.50 per month

$24.50 per month

Key Features

Custom Domain

Free SSL Certificate

1 Gb Bandwidth

500 Mb Storage Space

4 Lead-capture Forms

10 Fields per Form

24/7 Customer Care

All Features of Connect Domain

Remove Wix Branding

2 Gb Bandwidth

3 Gb Storage Space

All Features of Combo

Unlimited Bandwidth

10 Gb Storage Space

10 Lead-capture Forms

20 Fields per Form

Visitor Analytics App

All Features of Unlimited

35 Gb Storage Space

 75 Lead-capture Forms

75 Fields per Form

Priority Customer Care

Best For

Ideal for personal use and small portfolios

Suitable for entrepreneurs and freelancers

Tailored for complete online branding and increased functionality

Prioritizes customer support and provides the most comprehensive features

Wix eCommerce

Wix eCommerce is an integral part of the company's offerings, specifically designed to cater to the needs of online businesses and eCommerce stores. Under the Business & eCommerce Plans, Wix eCommerce provides essential features such as secure online payments, customizable shipping options, and comprehensive sales analytics. This allows businesses to effectively manage their online operations while ensuring a seamless shopping experience for their customers.

Here's an overview of their pricing plans:


Business Basic

Business Unlimited

Business VIP


$23.00 per month

$27.00 per month

$49.00 per month

Key Features

Online Store Capabilities

Free Domain for 1 year

Unlimited Bandwidth

20GB Storage

Accept Online Payments

Wix Ads Removal

All Features of Business Basic

35GB Storage

Professional Logo Files

Visitor Analytics

Priority Support

All Features of Business Unlimited

50GB Storage

VIP Support Response

Priority Customer Support

Best For

Businesses with a moderate product range and sales volume

Businesses aiming for increased customization and branding

Businesses with high sales volume and those prioritizing customer service and support

Wix Ascend

Wix Ascend is a suite of marketing and customer management tools designed to help businesses grow and manage their online presence. Ascend offers features such as email marketing, chat, SEO tools, and invoicing, among others. Users can choose from three different pricing plans, starting at $10 per month, to access these tools and enhance their business operations. Wix Ascend not only adds value for users but also generates additional revenue for the company.

Wix App Market

The Wix App Market is a platform that allows third-party developers to create and sell applications that can be integrated into Wix websites. With over 300 apps available, users can access a wide range of functionalities, such as live chat support, social media integration, and booking systems. Wix earns revenue from the App Market by taking a 30% commission on all app sales, while developers retain the remaining 70%. This revenue-sharing model incentivizes developers to create high-quality apps, which in turn increases the value proposition of the Wix platform and attracts more users.

How Does Wix Make Money - Wix App Market Homepage


Wix ADI is an innovative tool that uses artificial intelligence to create customized websites based on user input. By answering a few simple questions, users can have a professional-looking website tailored to their specific needs. Wix ADI is included in all premium plans, and its unique value proposition attracts users who are willing to pay for the convenience and efficiency it offers.

Wix Domain Name Registration

Wix also generates revenue through domain name registration and web hosting services. Users can purchase domain names directly from Wix or connect an existing domain to their Wix website. Additionally, Wix provides web hosting services for all its users, ensuring that their websites are accessible online. While some hosting features are included in the free plan, users must upgrade to a premium plan to access advanced hosting capabilities.

Here's an overview of their pricing plans:


1 Year

2 Year

3 Year


$17.35 per year

$16.35 per year

$15.35 per year

How Does Wix Make Money - Wix Domain Name Purchase and Registration homepage

Advertising and Partnerships

Wix leverages its vast user base to generate revenue through advertising and partnerships. The company partners with various businesses and service providers to offer exclusive deals and promotions to its users. Additionally, Wix displays targeted ads on the websites of free users, generating ad revenue for the company.

How Does Wix Make Money - Wix Partner Program homepage

Conclusion: How Does Wix Make Money?

Wix employs a multifaceted approach to generate revenue and maintain its strong market position in the website builder industry. Wix's revenue generation primarily relies on the freemium business model, which offers basic features for free and charges for premium services. Users can upgrade to various tailored premium plans, such as Website Plans or Business & eCommerce Plans, to access advanced features and remove limitations. Additionally, Wix has developed value-added services like Wix Ascend and Wix ADI, which enhance user experience while contributing to the company's revenue.

The Wix App Market serves as another significant revenue source, with Wix earning a commission on all app sales from third-party developers. Furthermore, the company generates revenue through domain name registration, web hosting services, and strategic advertising and partnerships. By capitalizing on its vast user base and leveraging its unique value proposition, Wix maintains its growth and adapts to the ever-changing internet.

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While Wix's customer support does not directly generate revenue, it plays a crucial role in user satisfaction and retention. By offering comprehensive support through various channels, such as email, phone, and knowledge base articles, Wix ensures that users have a positive experience and are more likely to upgrade to premium plans or continue using the platform.

Wix offers mobile apps for both iOS and Android devices, which allow users to manage their websites, online stores, and customer interactions on the go. While the mobile apps themselves do not generate direct revenue, they contribute to user engagement and satisfaction, indirectly supporting Wix's revenue generation through premium plans and value-added services.

Wix's multilingual support allows users to create and manage websites in multiple languages, expanding their reach to a global audience. This feature contributes to Wix's revenue by attracting more users from diverse linguistic backgrounds who may upgrade to premium plans for advanced multilingual capabilities.