You can add video to your Wix website in two ways: upload a file directly from your device, or embed from YouTube or Vimeo. Either approach takes under five minutes once you know where to look in the Wix Editor.
For online creators, business owners, and anyone building a Wix site, video content drives longer visits and gives visitors something to engage with beyond static text and images. Adding videos to a website may feel more involved than uploading images or curating professional galleries, but Wix makes the process straightforward.
This guide covers how to add and set up Wix Video using the editor - from logging in to customizing your player and publishing your site.
Wix Video Options: Widget vs. Video Channel
Before jumping into the steps, it helps to know which Wix video feature you're actually setting up:
- Video widget (single player or videobox): A simple video element you drag onto any page. Use this when you want one or a few videos embedded in your content - a product demo, a welcome video, or a background clip for a section.
- Wix Video Channel app: A full video library feature available through the Wix App Market. This is what content creators, educators, and coaches use to build a library of videos, create paid channels, and offer subscriptions or pay-per-view access. Install it separately from the App Market if you need this.
The step-by-step guide below covers the video widget. If you want the full Video Channel app, install it from the Wix App Market first - the setup steps are different.
Step-by-Step Guide on How to Add and Set Up Wix Video
Wix's video element is built into the editor and doesn't require any third-party tools. You can add it to any page on your site in a few steps.
Step 1: Logging into Your Wix Account
Start by accessing Wix and log into your account. If you're new to Wix, sign up using your email address or a social media account. If you already have a Wix account, proceed to the next step.
Step 2: Access the Wix Editor
Once logged in, go to your site dashboard and click 'Go to All Sites.' Click on the site you want to edit and select 'Edit Site' to open the Wix Editor. This is where you can make changes to your site, including adding videos.
Step 3: Click '+' on the Dropdown Menu
In the Wix Editor, look for the '+' button on the left-hand side of the screen. This button opens a dropdown menu that lets you add various elements to your site, including videos.
Step 4: Click 'Media' and Select Video Type
From the dropdown menu, select 'Media' and then choose the type of video element you want to add:
- Single Video Player - a standard player for one video. Best for product demos, welcome videos, or tutorial clips.
- Videobox - a framed video element with more layout control. Good for embedding video within a section or card layout.
- Transparent Video - plays a video without a visible player frame. Used for decorative or animated video overlays.
Step 5: Upload Your Video
After selecting your video type, the element will appear with a default placeholder video. Click 'Change Video' to choose a video from your media gallery or upload a new file from your device.
Wix supports MP4, MOV, AVI, and WMV file formats. The maximum file size for a single video upload through the editor is 2GB. If your video file is larger, compress it before uploading - most videos under 10 minutes compress well without visible quality loss.
Step 6: Customize and Manage Your Video Gallery
You can customize your video element to match your site's style. Adjust the layout, add a title and description, control autoplay and loop settings, and add call-to-action buttons. Wix provides settings for the player appearance, so you can match the video to your brand without touching any code.
Step 7: Publish Your Site
Once you're happy with the setup, click the 'Publish' button to make your changes live. Before publishing, use the preview mode to check how the video looks on both desktop and mobile - Wix's mobile layout is separate and may need its own adjustments.
How to Embed a YouTube or Vimeo Video in Wix
If you don't want to upload a video file directly, you can embed from YouTube or Vimeo instead. This keeps the video hosted on the external platform while still displaying it on your Wix site - no file upload, no storage limits to worry about.
To embed a YouTube or Vimeo video:
- In the Wix Editor, click '+' and go to Media → Video.
- Select the Video Player element and add it to your page.
- Click 'Change Video' and choose 'From the web' (or paste the URL directly).
- Paste the YouTube or Vimeo URL for your video.
- Wix will load the video thumbnail and player. Adjust size and position, then publish.
Embedding from YouTube is a good option for public content you're already hosting there. Keep in mind that YouTube videos may show suggested content at the end - if that's a concern, Vimeo's paid plans offer cleaner embedding without external recommendations.
Benefits of Using Wix Video
Adding video to your website is one of the higher-return investments you can make in your site's content. Here's what changes when you do it right:
Higher User Engagement
Video content keeps visitors on your page longer. When someone watches a product demo or explainer video, they're spending time with your brand in a way that a text block rarely achieves. More time on page signals to search engines that the content is valuable - which can help with rankings over time.
Built-In Site Integration
Wix Video integrates directly with the rest of your site editor. You don't need a separate plugin or embed code - the video element is part of the same drag-and-drop system as everything else. This means the player loads in line with your site design and adjusts for mobile automatically.
Customization Options
Wix Video gives you control over how the player looks and behaves. You can turn autoplay on or off, set the video to loop, choose a custom thumbnail, hide or show controls, and add call-to-action buttons. These settings let you tailor the video experience to what works for your specific page goal.
Video Monetization
Through the Wix Video Channel app, you can monetize video content with pay-per-view pricing, subscription access, or ad-supported viewing. This is aimed at content creators and online educators who want to sell video content directly from their site without using a third-party platform.
Video Analytics
Wix Video includes built-in analytics showing views, watch time, and engagement data. You can track which videos hold attention and which ones people abandon early - useful for refining your content if video is a core part of your site strategy.
Conclusion: How To Add And Set Up Wix Video
Adding video to a Wix website is a straightforward process once you know which type of video element you need. For a single video on a page, use the Video Player element from the editor's Media menu. For a full library with monetization, install the Wix Video Channel app from the App Market.
Either way, the steps follow the same pattern: open the editor, add the element, upload or link your video, customize the player, and publish. Use the analytics tools to track what's working and update your videos as your content evolves.
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