Wix makes it possible for teams to work on the same website without sharing login credentials. You can invite team members, clients, or contractors, assign them specific roles, and control exactly what they can access, all from the Roles & Permissions section of your dashboard.
This guide walks through how to set up collaboration in Wix, what each role actually lets people do, real-world examples of who to assign each role to, and the differences between collaborating in the standard Wix Editor vs Wix Studio. Whether you're sharing your Wix website link with a client or giving an editor access to publish blog posts, the steps below cover the full process.
Step-by-Step Guide to Collaborating in Wix
Setting up collaboration on a Wix website takes about two minutes. Using Wix's dashboard, you can invite people, set their role, and send the invite. They'll receive an email to accept and get started.
Here's how you can get started:
Step 1: Log Into Your Wix Account

Start by accessing Wix and log into your account. You'll need to create an account if you're new to Wix. Sign up using your email address or connecting to a social media account.
Step 2: Go to Roles & Permissions in Your Dashboard

Once logged in, go to your dashboard's 'Roles & Permissions' section. This area lets you manage who has access to your site and what they can do. Only the site owner can access Roles & Permissions. Collaborators you invite will not see this section.
Step 3: Click Invite Collaborators

In the 'Roles & Permissions' section, you will find the 'Invite Collaborators' button. Clicking this opens the invite flow where you can add someone by email and assign their role.
Step 4: Enter Your Collaborator's Email Address

After clicking 'Invite People,' enter the email addresses of the individuals you want to invite. Double-check the addresses before sending. The invite goes straight to that inbox.
Step 5: Select the Checkbox on the Relevant Roles

For each collaborator, select the role that matches what you want them to do. Each role gives different levels of access. The next section breaks down exactly what each role can and cannot do.
Step 6: Click Send Invite

Once you've entered the email addresses and selected the appropriate roles, click 'Send Invite.' Your collaborators will receive an invitation email. Once they accept, they'll have access to the parts of your site that match their role.
Wix Collaboration Roles Explained
Wix offers several roles, each designed for a specific type of team member. Assigning the right role matters. It's the difference between giving a blog writer the ability to publish posts and accidentally giving them access to edit your entire site.
Here's what each role can do:
- Admin: full access to everything except billing and account ownership. Can edit the site, manage apps, access all dashboard sections, and invite other collaborators. Use this for trusted business partners or agency leads.
- Editor: can edit site content and pages in the Wix Editor, but cannot access business tools like Wix Stores orders, Bookings, or account settings. Good for designers or developers handling the site build.
- Blog Writer: can draft and submit blog posts for review, but cannot publish directly. Use this for freelance writers or content contributors who shouldn't have full site access.
- Blog Editor: can write, edit, and publish blog posts. Cannot access anything outside the blog. Ideal for a content manager running your blog independently.
- Back Office Manager: access to orders, invoices, and product catalog in Wix Stores, but no access to site editing. Good for a store operations person who handles fulfillment.
- Customer Service Manager: can view and manage customer inquiries and orders, but cannot edit site content or access financial data. Use for customer support staff.
- Store Manager: can manage the full Wix Store (products, orders, shipping, discounts) without accessing the rest of the site. Ideal for an ecommerce manager.
Note: no collaborator role gives access to billing information, plan upgrades, or the ability to transfer or delete the site. Those actions stay with the account owner only.
Wix Collaborator Role Permissions: Full Comparison
Knowing which role to assign becomes much easier when you can see exactly what each one unlocks. Here's a direct comparison across all 7 roles:
| Permission | Admin | Editor | Blog Editor | Blog Writer | Store Manager | Back Office Manager | Customer Service Manager |
| Edit site design and pages | Yes | Yes | No | No | No | No | No |
| Write and publish blog posts | Yes | Yes | Yes | Draft only | No | No | No |
| Manage store products and pricing | Yes | No | No | No | Yes | Yes | No |
| View and process orders | Yes | No | No | No | Yes | Yes | View only |
| Access customer contacts | Yes | No | No | No | Yes | Yes | Yes |
| Install and remove apps | Yes | No | No | No | No | No | No |
| Invite other collaborators | Yes | No | No | No | No | No | No |
| View billing information | No | No | No | No | No | No | No |
| Transfer or delete site | No | No | No | No | No | No | No |
Real-World Wix Collaboration Scenarios
The right role becomes clearer with a specific situation in mind. Here are the most common team setups and the right role for each person:
Scenario 1: Freelancer Building a Site for a Client
You're a web designer building a Wix site for a client. You need full design access. The client wants to review blog content before it goes live.
- You (designer): Admin access. You handle all site design, install apps, and manage the final handoff.
- Client during the build: no access needed until you're ready for review. At launch, transfer site ownership to them and remain as an Admin collaborator if you'll provide ongoing support.
- Content writer (if applicable): Blog Writer. Their posts go into a draft queue for the client to approve before publishing.
Scenario 2: Ecommerce Store With a Fulfillment Team
You run an online store. Your partner handles product listings and inventory, and a customer service rep manages returns and inquiries. You don't want either person touching your site design or billing.
- Partner managing products: Back Office Manager. Full access to products, orders, and inventory without any design or account access.
- Customer service rep: Customer Service Manager. They can view and respond to orders and customer inquiries but cannot edit products, pricing, or site content.
- What to avoid: giving your fulfillment partner Admin or Editor access. They don't need it, and accidental design changes are a real risk.
Scenario 3: Small Business With a Part-Time Content Writer
You want a content writer to produce blog posts while you focus on the business. You want to review everything before it's published.
- Content writer: Blog Writer. They draft posts and submit for review. Nothing goes live without your approval.
- You: keep Admin access to review, edit, and publish their drafts.
- Why not Blog Editor for them: Blog Editors can publish immediately without review. If your writer posts something with an error or off-brand message, it's live before you see it.
Scenario 4: Agency Managing Multiple Client Sites
You're running a Wix agency with multiple clients. Each client needs some access to their own site, but you need to maintain the ability to make updates across all accounts.
- Your agency lead: Admin access on each client site. This lets you make updates, add apps, and manage settings across projects.
- Individual clients: transfer site ownership to them after launch. You can remain as an Admin collaborator so you keep access without owning their billing.
- Junior designers on your team: Editor access on sites they're actively building. Upgrade to Admin only when they're ready to handle full account management.
Benefits of Collaborating in Wix
Wix's collaboration tools are built around keeping teams productive without creating security risks. Here's what you get:
Real-Time Collaboration
Wix allows multiple team members to work on the same website at the same time. Changes appear as they happen, so there's no need to coordinate who's "in" the editor before making updates. This reduces delays and keeps projects moving.
Clear Communication
Wix Chat enables instant messaging within the platform, which helps resolve issues quickly and keeps everyone on the same page. Team members can leave comments, ask questions, and provide feedback without leaving the site dashboard.
Customizable Access Levels
The role system means you control exactly what each person can see and do. A blog writer never needs to touch your store settings. A customer service manager never needs access to your page layouts. This keeps the site cleaner and reduces the chance of accidental changes.
Increased Productivity
With the right roles in place, team members can work at the same time on different parts of the site: one person updating product listings while another publishes a blog post. No waiting in line for editor access.
Wix Studio vs Wix Editor: Collaboration Feature Differences
The collaboration tools described so far apply to the standard Wix Editor. Wix Studio (the professional-grade editor, formerly Editor X) has significantly more advanced team features that change how agencies and larger teams work together:
Live Comments Directly on Design Elements
Wix Studio lets collaborators leave comments directly on specific sections, images, or elements within the editor, not just in a separate feedback tool. A client can click on a banner and write "Change this to dark blue" without calling you or sending a screenshot. You see the comment in context, make the change, and mark it resolved. This replaces the messy back-and-forth of email threads with screenshots attached.
Real-Time Co-Editing
Multiple team members can edit the same Wix Studio site at the same time. Each editor's cursor is visible on screen so no one accidentally overwrites another person's changes. This is the same co-editing approach that design tools like Figma use, and it cuts the back-and-forth of "are you in the editor right now?" down to zero.
Task Assignment Within the Project
In Wix Studio, you can create tasks directly within a project and assign them to specific team members. A task might be "Update the homepage hero image" or "QA the checkout flow on mobile." Each task has a status (open, in progress, done) and an assignee, so project progress is visible without switching to a separate project management tool.
Detailed Version History
Wix Studio keeps a detailed log of every site change with the ability to restore previous states. If a team member accidentally breaks a layout or publishes the wrong version, you can roll back. The standard Wix Editor has limited version history. Wix Studio's is more granular and goes back further.
Granular Role-Based Permissions
Wix Studio extends the basic collaborator roles with more precise permission settings. You can control which sections of a site a collaborator can edit, which gives agencies tighter control when clients want limited access to update their own content areas without touching the overall design structure.
If your team does serious design work or you manage multiple client sites, the collaboration tools in Wix Studio are a meaningful upgrade over the standard editor.
Tips for Managing Wix Collaboration
- Review collaborators regularly. If a contractor finishes their work, remove their access. Go to Roles & Permissions and click "Remove" next to their name.
- Start with the most restrictive role. Give people the minimum access they need to do their job. You can always upgrade a role later. It's harder to undo damage from over-permissioned access.
- Use Blog Writer (not Blog Editor) for freelancers. If you want to review posts before they go live, the Blog Writer role requires approval before publishing. Blog Editors can publish immediately.
- Keep admin access to trusted people only. Admins can change your site's settings, install apps, and manage other collaborators. Reserve this role for business partners or your agency lead.
Common Wix Collaboration Mistakes to Avoid
- Giving Admin access by default: most collaborators don't need Admin access. Start with the most restrictive role that covers their actual tasks. You can always upgrade later.
- Forgetting to remove departed team members: former contractors, employees who left, or past agencies may still have access if you didn't remove them. Check your Roles & Permissions list quarterly and remove anyone who no longer works with you.
- Using Blog Editor instead of Blog Writer for unreviewed content: if you want to review posts before they're published, assign Blog Writer (not Blog Editor). Blog Editors publish immediately without a review step.
- Sharing your account login instead of using collaborator invites: sharing credentials bypasses the entire role system. If that person makes unintended changes or you need to revoke access, there's no audit trail. Always use the invite system.
- Not using Wix Studio for agency work: if you're building sites for clients on the standard Wix Editor, you're missing the collaboration tools (live comments, task assignments, version history) that make agency workflows significantly faster. The upgrade is worth it once you're managing more than 2-3 active client projects simultaneously.
How to Collaborate in Wix: The Short Version
Wix's collaboration system is one of the more practical team features on any website builder. The role-based access model means you can bring in a designer, a writer, a store manager, and a customer service rep and each person only sees what they need to do their job.
Setting it up takes under two minutes: Roles & Permissions, then Invite Collaborators, then enter email, select role, send. From there, your team can work on the site without waiting for you to step aside.
The key is matching the right role to the right person from the start. Use the permissions table above to make that call before you send the invite.
* read the rest of the post and open up an offer