Wix is one of the top and premium options when it comes to building and hosting a website online. However, one of the most asked questions is about the costs for Wix. Costs can be split into two groups: direct and indirect.
What is the Difference Between the Two Costs?
The two costs are about what you have to pay to Wix and what the costs against your brand can be with interactions between you and customers. The direct costs are those that you pay on a monthly basis for your account. There are lots of different options here from a free account to the premium options.
The premium options also have a range as well. The cheapest is $5 per month and the most expensive is $500 per month. At the lowest end, all that you’re doing is removing the Wix URL where you have a subdomain of Wix that is attached to your website and can connect a custom domain for your brand.
This can help with SEO and branding your website. However, you will still keep the adverts that are on the website and there are other issues such as limited hosting space, bandwidth and can’t connect your website to your Google Analytics account.
Above this, you have the Combo plan that is about $13 per month. This gives you the custom domain and the ad-free site. Then other options can start to improve your website’s performance and options. If you’re an online seller, you will need a higher plan that can start with $23 per month.
Indirect costs are those that are there which are hard to measure and no money has exchanged. This can be from several different areas. For instance, the cost of not having your custom domain can hurt your branding and prevent other users from trusting you, it will lose you revenue.
In addition, you might have slower website speeds with limited bandwidth. For every second that it takes for your website to load, you will lose about 7% of your revenue. The average website takes about 8-11 seconds to load. A free Wix website has limited bandwidth. So if you’re popular, website speed might be very slow.
Other indirect costs might also be related to ranking. Free accounts have a harder time ranking on Google and other search engines. About 90% of the traffic will go to the top three ranked brands on a page. So if you’re not ranked there, you’re losing out on visitors and conversions.
Final Word: How Much Does Wix Cost?
When it comes to the cost of Wix there are several options. The cheapest is free but there are indirect costs that could be more expensive. The more premium options offer better performance. They do cost more, but you’re less likely to lose out when it comes to costs.