How To Add And Edit Text On Wix

Text is the backbone of any Wix website - it conveys your message, shapes how visitors perceive your brand, and directly affects whether people stay on your page. Adding and editing text on Wix takes seconds: click the '+' icon, choose a text type, and start typing. Editing an existing text element is just as fast - click it, hit 'Edit Text', and adjust the font, size, color, or wording directly in the side panel.

This guide walks through every step of adding and editing text in the Wix Editor, covers all the text element types available, and shares practical tips for font consistency, mobile readability, and heading structure. If you want a broader look at the full editing workflow, see how to edit a Wix website from start to finish.

Step-by-Step Guide to Adding and Editing Text on Wix

Adding text to a Wix page and editing it afterward are both done in the Wix Editor. The steps below cover the full process - from placing a text element to adjusting its formatting and previewing on mobile.

Step 1: Click '+' and Select 'Text' in the Dropdown Menu

In the Wix Editor, click the '+' icon on the left-hand toolbar to open the Add Elements panel. From the list of categories, select 'Text'. This shows all the text element types you can add to the page.

Step 2: Select the Type of Text You Want to Add

Wix offers several pre-designed text styles including Text Themes, Title, Collapsible Text, and Text Mask. Each serves a different purpose - see the Types of Text section below for a full breakdown. Click the style that fits your needs and Wix places it on the page automatically.

Step 3: Double-Click to Type or Paste Your Text

Once the text element is on the canvas, double-click it to enter edit mode. You can type directly or paste text from another source. Wix strips most formatting when you paste from a Word document or Google Doc, which is useful for keeping your site's typography consistent.

Step 4: Select the Text Element and Click 'Edit Text'

To edit any text already on the page, click the text element once to select it, then click 'Edit Text'. The side panel opens with options to change the font, size, color, alignment, line spacing, and character spacing. You'll also see shortcuts for 'Create AI Text', 'Connect to CMS', and a link icon to add links to your text.

Step 5: Apply Heading Styles for SEO

Rather than just increasing font size to create a visual heading, use the heading style dropdown in the text toolbar. Select H1 for your main page title, H2 for primary sections, and H3 for subsections beneath those. Wix applies your theme's heading styles consistently, and proper heading hierarchy helps search engines understand your page structure - which matters for indexing and ranking.

Step 6: Update Global Fonts for Site-Wide Changes

If you want to change the font across your entire site rather than editing each text box individually, use Global Fonts. In the Wix Editor, click the 'Site Design' icon (or go to Design > Global Fonts) and choose a new font pairing for headings and body text. This updates every text element that uses theme fonts in one step - without touching individual text boxes.

Step 7: Preview and Adjust Text on Mobile

Click the mobile icon at the top of the Wix Editor to switch to the mobile view. Text that looks right on desktop often needs adjustment on mobile - font sizes that are comfortable at 1200px can feel cramped or oversized on a 375px screen. Check each page's text in mobile view before publishing, and drag text boxes or adjust sizes as needed. Changes you make in mobile view do not affect the desktop layout.

Types of Text in Wix

Wix gives you four text element types, each designed for a different use case. Understanding what each one does helps you pick the right one for the job rather than defaulting to a plain text box every time.

Text Themes

Text Themes apply your site's pre-set typography - including font family, size, weight, and color - to a new text block. When you use a Text Theme, any future changes to your Global Fonts automatically update that element. This is the best choice for body copy and general page text because it keeps your site visually consistent without manual upkeep.

Title

Title elements are large, prominent text blocks designed for section headers and page titles. They pull from your site's heading styles (H1, H2, etc.) by default. Titles draw the eye and help visitors scan your page quickly. For SEO, set your most important title on each page to H1 - only use one H1 per page.

Collapsible Text

Collapsible Text shows a short preview and expands to reveal the full content when a visitor clicks it. This is practical for long product descriptions, terms and conditions, FAQs embedded in a page body, or any content where you want to keep the page visually clean without cutting the information. Visitors who want the detail can get it; others aren't forced to scroll past it.

Text Mask

Text Mask fills your letters with an image, video, or gradient instead of a solid color. The result is a decorative heading where the visual fills the letter shapes - effective for hero sections, event pages, or branded splash screens where you want a distinctive typographic treatment. It's a design element rather than a content element, so use it for headings rather than body text.

Wix Text Editing Tips

The steps above get you started. These tips help you avoid the most common issues users run into when working with text in Wix.

• Don't use ALL CAPS in your text editor for emphasis - use bold or a heading style instead. All-caps text reduces readability and is harder for screen readers to process correctly.
• Keep paragraphs short - aim for 3–5 sentences per paragraph. Long blocks of text push visitors away, especially on mobile. Use line breaks between paragraphs rather than a single long wall of text.
• Set character limits on form text fields - if your page includes a Wix Form, you can cap text input length at 0–5,000 characters in the Advanced settings of each field.
• Use the AI Text tool sparingly - 'Create AI Text' in the text editor can generate filler content, but review and rewrite it before publishing. Generic AI copy reads as thin content to search engines.
• Check contrast before publishing - light grey text on a white background is a common accessibility failure. Use a contrast ratio of at least 4.5:1 for body text. Wix's color picker doesn't warn you about low contrast, so check manually.

For more on shaping how your site looks and feels overall, see our guide on how to design a website with Wix, which covers layout, color, and typography in depth.

How To Add And Edit Text On Wix: Summary

Adding text on Wix takes three clicks - open the Add panel, choose a text type, and start typing. Editing it is just as fast: click the element, hit 'Edit Text', and adjust in the side panel. For site-wide font changes, use Global Fonts under Site Design rather than editing individual text boxes. Always switch to mobile view before publishing to check that your text reads well on smaller screens.

If you want to put your text skills to work with regular blog posts, our guide to creating a blog with Wix covers everything from installing the Blog app through publishing and promoting your first posts.