How To Add A Link In Wix (6 Link Types Explained)

To add a link in Wix, select any text, button, or image in the Wix Editor, click the Link icon in the toolbar, choose your link type (web address, page, anchor, email, phone, or document), paste your URL, and click Done. The whole process takes under a minute, and this guide walks you through every link type Wix supports.

Beyond standard links, you can also add a QR code to your Wix page so visitors can scan and share your URL.

How To Add a Text Link (Hyperlink) in Wix

Text links -- also called hyperlinks -- are the most common type of link you will add. They turn a word or phrase into a clickable element that sends visitors to another page, website, or resource. Here is exactly how to add one in the Wix Editor.

Step 1: Click the Element You Want to Link

Open the Wix Editor and click on the text box that contains the words you want to turn into a link. Then highlight the specific text. For example, if you want the phrase "visit our pricing page" to be clickable, select just those words.

Tip: Keep your anchor text descriptive. Instead of linking the word "here," link a phrase that tells readers (and search engines) what they will find, like "Wix pricing plans" or "our contact page."

Step 2: Click the Link Icon

After selecting your text, a floating toolbar appears above or below the text box. Look for the chain-link icon (it looks like two interlocking links). Click it to open the link settings panel.

If you do not see the toolbar, make sure you double-clicked the text box first to enter editing mode, then highlighted the specific words.

Step 3: Select the Link Type

The link panel gives you several options:

• Web Address -- Link to any external URL (another website, a specific page, a PDF hosted elsewhere).
• Page -- Link to another page on your own Wix site. Wix shows a dropdown of all your site pages so you do not need to type the URL manually.
• Anchor -- Link to a specific section within the same page (or a section on a different page). You need to set up an anchor first. See our guide on how to create anchor links on Wix for the full process.
• Top / Bottom of Page -- Quickly link to the very top or bottom of the current page.
• Document -- Link to a file (PDF, Word doc, etc.) that you have uploaded to Wix. Visitors click the link and the document either downloads or opens in a new tab.
• Email -- Creates a mailto: link. When visitors click it, their default email app opens with your address pre-filled.
• Phone -- Creates a tel: link. On mobile devices, tapping it starts a phone call to the number you specify.
• Lightbox -- Opens one of your site's lightbox popups when the link is clicked.

Pick the type that matches what you need. For most external links, choose "Web Address."

Step 4: Paste Your Link and Press Done

Paste the destination URL, select an internal page, or enter the email/phone number in the corresponding field. Before clicking Done, configure these two important settings:

• Open in new window -- Turn this on for external links so visitors do not leave your site. Keep it off for internal page links.
• rel attributes (Advanced SEO) -- Click the advanced section to set rel values like nofollow (tells search engines not to pass link authority), noopener (security best practice for new-tab links), noreferrer (hides referral info), or sponsored (for paid or affiliate links).

Click Done to apply the link. The linked text will now appear underlined (by default) in the editor. Publish your site to make the link live.

How To Add a Link to a Button in Wix

Buttons are different from text links because they are standalone elements with their own design settings. If you have not added a button yet, follow our guide on how to add a button on Wix first.

To link an existing button:

1. Click the button in the Wix Editor to select it.
2. In the button's settings panel, click the Link field (or the chain-link icon).
3. The same link panel appears as with text links. Choose your link type, paste the URL or select a page, and configure the open-in-new-window setting.
4. Click Done.

One difference with buttons: the button text acts as your call to action. Write something specific like "Get Your Free Quote" or "Download the Guide" rather than generic text like "Click Here."

How To Add a Link to an Image in Wix

You can make any image on your Wix site clickable. This is useful for linking product photos to their detail pages, or linking a banner image to a promotional offer.

1. Click the image in the Wix Editor.
2. In the image toolbar or settings panel, click the Link icon.
3. Choose the link type and destination, just like with text links.
4. Set the "Open in new window" option as needed.
5. Click Done.

Important: When you link an image, also check that the image has descriptive alt text. This helps search engines understand both the image and the link destination. You can edit text and content elements on Wix including image alt text from the image settings panel.

How To Add Email and Phone Links in Wix

Email and phone links are especially useful for service businesses, contact pages, and mobile visitors. Here is how each works.

Email Links (mailto:)

When you select "Email" as the link type, Wix asks for:

• Email address -- The address that will receive the email.
• Subject line (optional) -- Pre-fills the email subject. For example, setting it to "Website Inquiry" means visitors do not have to type a subject.

This is better than just displaying your email address as plain text, because it reduces friction. One click opens the visitor's email app with everything pre-filled.

Phone Links (tel:)

Select "Phone" as the link type and enter your phone number. On desktop, clicking the link may open Skype or another calling app. On mobile, it starts a direct phone call.

Format tip: Include the country code (e.g., +1 for the US) so international visitors can reach you without guessing the dialing prefix.

How To Add Social Media Icon Links in Wix

Social media icons in your header or footer are technically linked elements too. Wix has a dedicated Social Bar element for this:

1. Click the + (Add) button in the left panel of the Wix Editor.
2. Go to Interactive > Social Bar (or search "social" in the add panel).
3. Drag the social bar onto your page.
4. Click any icon in the bar, then click Set Social Links.
5. Enter the URL for each platform (your Facebook page, Instagram profile, X/Twitter account, etc.).
6. Remove any icons for platforms you do not use.

Social links always open in a new tab by default, which is the correct behavior -- you do not want visitors to leave your site entirely.

Link Settings and SEO Best Practices

Adding the link is only half the job. Configuring the settings correctly matters for both user experience and search engine performance.

When to Open Links in a New Tab

• External links (to other websites) -- Always open in a new tab. This keeps visitors on your site while letting them view the external resource.
• Internal links (to your own pages) -- Open in the same tab. This feels more natural for site navigation.
• Document links (PDFs, downloads) -- Open in a new tab so the visitor does not lose their place on your site.

When to Use Nofollow

The nofollow attribute tells search engines not to count the link as a vote of confidence for the destination page. Use it for:

• Paid or sponsored links
• Affiliate links
• Links to sites you do not want to endorse
• User-generated content (like comments or forum posts)

For links to trusted, relevant sites that genuinely help your readers, leave nofollow off. Passing link authority to quality resources can actually help your own SEO.

Anchor Text Matters

The clickable words of your link (the anchor text) tell both readers and Google what the linked page is about. Use descriptive phrases that include relevant keywords naturally. Avoid vague text like "click here" or "read more" when you can write something meaningful like "Wix pricing plans" or "our complete guide to Wix SEO."

Troubleshooting Common Link Problems in Wix

Links do not always work perfectly on the first try. Here are the most common issues and how to fix them.

Link Is Not Clickable After Publishing

The most common cause is forgetting to publish after making changes. Links added in the editor only go live when you click Publish. Also check that you actually clicked Done in the link settings panel -- if you closed it without confirming, the link was not saved.

Link Opens the Wrong Page

Double-check the URL you pasted. A common mistake is copying a URL with extra spaces at the beginning or end. Click the linked element, open the link settings, and verify the destination is correct. For internal page links, make sure you selected the right page from the dropdown.

Link Works in Editor Preview But Not on Live Site

This usually means you edited the link but did not republish. Any change in the Wix Editor requires republishing to take effect on the live site.

Email Link Opens a Blank Page Instead of Email App

Make sure you selected "Email" as the link type rather than pasting a mailto: address into the "Web Address" field. Wix handles mailto: links differently from regular URLs, and using the wrong link type can cause unexpected behavior.

Broken Links Over Time

External URLs can change or go offline without notice. Check your links periodically -- at least once a quarter -- to catch any that have broken. Wix does not have a built-in broken link checker, so use a free tool like Google Search Console or a browser extension to scan for 404 errors.

Wrapping Up

Adding links to your Wix site is one of the most basic but important tasks for any website owner. Whether you are linking text to another page, adding a URL to a button, making an image clickable, or setting up email and phone links, Wix gives you the same straightforward process: select the element, click the link icon, choose your link type, and hit Done. Pay attention to your link settings -- opening external links in new tabs, using descriptive anchor text, and setting the right rel attributes -- and your links will serve both your visitors and your search rankings well.