When you're building a business online, customer reviews are one of the most powerful trust signals you can show. For Wix website owners, learning how to embed Google Reviews on Wix is one of the smartest moves you can make. Displaying real, verified feedback directly on your site builds credibility, improves your search engine rankings, and helps convert more visitors into customers.
This guide walks you through exactly how to add Google Reviews to your Wix website - step by step - along with the best free and paid options available, so you can choose the right approach for your business.
Step-by-Step Guide to Embed Google Reviews on Your Wix Site
Showing authentic customer feedback on your Wix site is easier than most people expect. The most reliable method for embedding Google Reviews on a Wix website is through the Google Reviews PRO app - available directly in the Wix App Market. Here's how to set it up from scratch.
If you haven't set up your Wix site yet, check out our guide on how to use Wix before getting started.
Step 1: Logging into Your Wix Account
Go to Wix and sign into your account. If you don't have one yet, sign up using your email address or a connected social account. Once you're logged in, navigate to your Wix dashboard to access your site's editor and the App Market.
Step 2: Install the Google Reviews PRO App
From your Wix dashboard, open the Wix App Market and search for "Google Reviews PRO". Click the app listing and select Add to Site. This app is the most popular and reliable solution for displaying Wix Google reviews - it handles the API connection to Google and renders the widget cleanly across all devices.
Step 3: Connect Your Google Business Location
After installation, the app will prompt you to connect your Google Business Profile. Authenticate with the Google account that manages your business listing, then select the correct business location. This is how the app pulls your live Google reviews - make sure you choose the right listing if you have multiple locations.
Step 4: Customize the Review Widget
The Google Reviews PRO app gives you full control over how your widget looks. You can choose between carousel, grid, list, and badge layouts. Adjust colors, fonts, star display, and the minimum star rating to show (most businesses filter to 4 stars and above). Match the widget to your brand's visual style so it looks like a native part of your site rather than a third-party embed.
Step 5: Add the Widget to Your Wix Page
Once your widget is configured, the app generates a drag-and-drop element you can place anywhere on your Wix pages. Open your Wix Editor, navigate to the page where you want to show your Google reviews (your homepage, a dedicated testimonials page, or a product landing page are all strong choices), and drag the Google Reviews widget into position.
For best results, place the widget above the fold on your homepage or directly below your main call-to-action. Visitors who see social proof early are significantly more likely to convert. You can also add the widget to multiple pages - your pricing page and contact page are especially effective placements for Google reviews on a Wix website.
Step 6: Preview and Publish Your Site
Before going live, click Preview in the Wix Editor to check how the Google Reviews widget looks and behaves. Test it on both desktop and mobile views - the widget should be fully responsive. Confirm that your reviews are pulling through correctly, star ratings are visible, and the layout fits your page design.
Once you're happy with the result, click Publish. Your Wix site will now display your real Google reviews to every visitor. Keep in mind that new Google reviews typically sync within 24–72 hours depending on the app's refresh settings.
Free vs Paid Options for Embedding Google Reviews on Wix
The Google Reviews PRO app is the most seamless solution, but it's not the only way to display Google reviews on a Wix website. Here's a quick comparison of your main options:
Google Reviews PRO (Paid App - Recommended)
The easiest and most feature-rich option. Automatic syncing, multiple widget layouts, filtering by star rating, and full design customization. Plans start with a free tier that shows a limited number of reviews, with paid plans unlocking unlimited reviews and advanced styling. Best for businesses that want a polished, low-maintenance solution.
Elfsight Google Reviews Widget (Paid App)
Another popular Wix App Market option with similar features to Google Reviews PRO. Offers a free plan with a small branding badge, and paid plans starting affordably. Good alternative if you want to compare pricing or design options before committing.
Manual Google Review Badge (Free - Limited)
Google provides a free embeddable badge through Google Business Profile that shows your overall star rating and review count. It's basic - no individual review display - but it's free and requires no third-party app. To add it: go to your Google Business Profile, find the "Share review form" or embed options, copy the widget code, and paste it into a Wix HTML embed element. This works for sites that just want a trust badge rather than a full review feed.
Want to collect your own native feedback alongside Google Reviews? See our guide on how to add customer testimonials to Wix for a complementary approach.
Why Embed Google Reviews on Your Wix Site
Integrating Google Reviews on a Wix website has a measurable impact on how potential customers perceive your business - and on how Google ranks your pages. Here are the key reasons it matters.
Enhancing Credibility
Google Reviews are one of the most trusted forms of social proof available. Because they come from a verified third-party platform, visitors treat them as more credible than testimonials you've written yourself. Displaying Google reviews on your Wix website lets new visitors see real, unfiltered customer feedback the moment they land - reducing hesitation and building trust before they've even scrolled. Businesses that display reviews prominently consistently report lower bounce rates and higher time-on-site, both of which signal quality to search engines.
If you've set up native Wix reviews as well, learn how to manage them in our guide on how to set up Wix reviews.
Improving SEO
Embedding Google reviews doesn't just build trust - it actively supports your Wix site's SEO. Review content adds fresh, keyword-relevant text to your pages that search engines can crawl. When customers mention your services, location, or product names in their reviews, those terms reinforce your site's relevance for related search queries. Regularly updated review feeds signal to Google that your page is active, which can improve crawl frequency and ranking positions for competitive keywords like wix google reviews and google reviews on wix website.
Increasing Engagement and Conversions
Reviews give visitors something specific and relatable to read - real experiences from real customers. This keeps people on your page longer and moves them closer to a buying decision. Studies consistently show that displaying reviews near purchase points (pricing pages, product pages, contact forms) increases conversion rates. High engagement metrics - longer session durations, lower exit rates - also feed back into SEO performance, creating a compounding benefit the longer your review widget is live.
Conclusion: How To Embed Google Reviews On Wix
Embedding Google Reviews on your Wix website is one of the highest-impact, lowest-effort improvements you can make to your site. Whether you use the Google Reviews PRO app for a fully automated feed or the free Google badge for a simple trust signal, adding real customer feedback to your pages builds credibility, supports SEO, and drives more conversions.
Follow the six steps above to get your first Google review widget live on your Wix site today. Once it's running, it requires almost no ongoing maintenance - your review feed updates automatically as new reviews come in, giving your site a constant stream of fresh social proof.
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