When you're building a business online, customer reviews are one of the most powerful trust signals you can show. For Wix website owners, learning how to embed Google Reviews on Wix is one of the smartest moves you can make. Displaying real, verified feedback directly on your site builds credibility, improves your search engine rankings, and helps convert more visitors into customers.
This guide walks you through exactly how to add Google Reviews to your Wix website, step by step, along with the best free and paid options available, common troubleshooting fixes, and how to handle multiple business locations.
Should You Show All Reviews or Filter By Minimum Star Rating?
Before you set up your widget, it's worth making a deliberate decision about which reviews to display. Most apps, including Google Reviews PRO, let you set a minimum star rating threshold so only reviews at or above that rating appear. This sounds like an obvious win, but the reality is more nuanced.
Research consistently shows that buyers trust businesses with an average rating between 4.2 and 4.5 stars more than businesses with a perfect 5.0. A flawless score raises suspicion that reviews are fake or cherry-picked. Showing some imperfect reviews signals authenticity, and consumers know it.
That said, there's a practical middle ground:
- Filter out 1 and 2-star reviews from your homepage widget. These rarely add value without context, and most visitors won't stay long enough to read your response.
- Consider showing 3-star reviews, especially if you've responded to them constructively. A thoughtful reply to a mediocre review can actually increase trust.
- Use "most helpful" sort order rather than "newest first" if your app supports it. This surfaces your strongest reviews by default without hiding the rest.
- For high-volume businesses with hundreds of reviews, showing your top 10 to 15 by helpfulness gives visitors a sense of depth without overwhelming the page.
- Set minimum 4 stars for your homepage or hero widget. For a dedicated testimonials page, show all ratings, including 3-star reviews, to demonstrate authenticity to visitors who are doing deeper research.
The short version: a minimum of 4 stars is a safe default for your main pages. But don't be afraid to show imperfect reviews where it makes sense, because your overall average being in the 4.2 to 4.5 range is more convincing than a suspiciously clean sweep of 5s.
Step-by-Step Guide to Embed Google Reviews on Your Wix Site
Showing authentic customer feedback on your Wix site is easier than most people expect. The most reliable method for embedding Google Reviews on a Wix website is through the Google Reviews PRO app, available directly in the Wix App Market. Here's how to set it up from scratch.
If you haven't set up your Wix site yet, check out our guide on how to use Wix before getting started.
Step 1: Logging into Your Wix Account
Go to Wix and sign into your account. If you don't have one yet, sign up using your email address or a connected social account. Once you're logged in, navigate to your Wix dashboard to access your site's editor and the App Market.
Step 2: Install the Google Reviews PRO App
From your Wix dashboard, open the Wix App Market and search for "Google Reviews PRO". Click the app listing and select Add to Site. This app is the most popular and reliable solution for displaying Wix Google reviews. It handles the API connection to Google and renders the widget cleanly across all devices.
Step 3: Connect Your Google Business Location
After installation, the app will prompt you to connect your Google Business Profile. Authenticate with the Google account that manages your business listing, then select the correct business location. This is how the app pulls your live Google reviews. Make sure you choose the right listing if you have multiple locations.
Step 4: Customize the Review Widget
The Google Reviews PRO app gives you full control over how your widget looks. You can choose between carousel, grid, list, and badge layouts. Adjust colors, fonts, star display, and the minimum star rating to show (most businesses filter to 4 stars and above). Match the widget to your brand's visual style so it looks like a native part of your site rather than a third-party embed.
Step 5: Add the Widget to Your Wix Page
Once your widget is configured, the app generates a drag-and-drop element you can place anywhere on your Wix pages. Open your Wix Editor, navigate to the page where you want to show your Google reviews (your homepage, a dedicated testimonials page, or a product landing page are all strong choices), and drag the Google Reviews widget into position.
For best results, place the widget above the fold on your homepage or directly below your main call-to-action. Visitors who see social proof early are significantly more likely to convert. You can also add the widget to multiple pages. Your pricing page and contact page are especially effective placements for Google reviews on a Wix website.
Step 6: Preview and Publish Your Site
Before going live, click Preview in the Wix Editor to check how the Google Reviews widget looks and behaves. Test it on both desktop and mobile views. The widget should be fully responsive. Confirm that your reviews are pulling through correctly, star ratings are visible, and the layout fits your page design.
Once you're happy with the result, click Publish. Your Wix site will now display your real Google reviews to every visitor. Keep in mind that new Google reviews typically sync within 24 to 72 hours depending on the app's refresh settings.
Free vs Paid Options for Embedding Google Reviews on Wix
The Google Reviews PRO app is the most feature-rich solution, but it's not the only way to display Google reviews on a Wix website. Here's a thorough comparison of your main options:
Google Reviews PRO (Paid App, Recommended)
The easiest and most feature-rich option. Automatic syncing, multiple widget layouts (carousel, grid, list, badge, masonry), filtering by star rating, and full design customization. Plans start with a free tier that shows up to 10 reviews, with paid plans (starting around $8/month) unlocking unlimited reviews, advanced styling, and review highlights. The paid plans also let you pull in reviews from multiple sources, not just Google, which is useful if your business appears on Tripadvisor, Facebook, or Yelp.
Best for: businesses that want a polished, low-maintenance Google reviews feed that updates automatically.
Elfsight Google Reviews Widget (Paid App)
Elfsight is a well-established widget provider with a strong Google Reviews option in the Wix App Market. The free plan shows up to 5 reviews with an Elfsight branding badge in the corner. Paid plans start at around $6/month and remove the branding while unlocking additional layout options and widget types.
Where Elfsight stands out is its range of layout templates. It has more pre-built design options than Google Reviews PRO, which is useful if you want something more visually distinct. Elfsight also integrates with a broader set of platforms, so if you ever migrate off Wix, the widget configuration transfers.
Best for: businesses that care more about design variety than raw features, or those who use Elfsight widgets across other parts of their site.
Manual Google Review Badge (Free, Limited)
Google provides a free embeddable badge through Google Business Profile that shows your overall star rating and review count. It's basic (no individual review display), but it's free and requires no third-party app. Here's how to add it:
- Go to your Google Business Profile at business.google.com
- Click Share review form (found under the "Get more reviews" section)
- Copy the embed code provided
- In your Wix Editor, add an HTML embed element to your page
- Paste the badge code into the HTML element and click Apply
This works well for sites that simply want a trust badge rather than a full review feed. The downside is that the badge updates slowly and shows no individual review content. Visitors see your star rating and review count, but can't read what customers actually wrote.
Want to collect your own native feedback alongside Google Reviews? See our guide on how to add customer testimonials to Wix for a complementary approach.
Troubleshooting: Google Reviews Not Showing on Wix
Even after a correct setup, Google reviews sometimes don't appear as expected. Here are the most common reasons and how to fix each one:
Reviews Not Loading at All
If the widget area shows blank or an error message, the most likely cause is a broken connection between the app and your Google Business Profile. Open the app settings and reconnect your Google account. This usually involves clicking a "Reconnect" or "Re-authenticate" button and logging in again. If you recently changed your Google password or revoked app permissions in your Google account settings, the connection breaks silently and needs to be re-established.
Wrong Business Location Showing
If reviews are appearing but they belong to a different location (common for businesses with multiple branches), go into the app settings and check which Google Business location is selected. Disconnect the current location and reconnect, selecting the correct listing. This is especially easy to miss if you manage multiple Google Business Profiles under the same Google account.
Old or Missing Reviews
Review syncing is not instant. Most apps sync every few hours, with some free tiers syncing only once per day. If a new review isn't showing up, wait 24 hours before troubleshooting. If the widget shows an old review set that doesn't include your newest reviews, check the app's sync settings and trigger a manual refresh if that option is available.
Widget Not Appearing on Mobile
Wix treats desktop and mobile layouts independently. If your Google Reviews widget is visible on desktop but missing on mobile, open the Wix Editor and switch to mobile view. The widget element may have been hidden or may have shifted off-screen. Drag it back into position and check that it's set to visible in the mobile view. Always preview on mobile before publishing any widget changes.
How to Get More Google Reviews to Display
The more quality reviews you have, the more impressive your embedded widget looks. Here's how to build up your review count without cutting corners.
Get Your Direct Review Link
Log into your Google Business Profile and click "Share review form" under the "Get more reviews" section. This gives you a short direct link that sends customers straight to your review form, no searching required. Share it via email, SMS, or anywhere you follow up with customers after a purchase.
Use a QR Code at Point of Sale
Turn your review link into a QR code (free tools like QR Code Generator work fine) and print it on receipts, packaging, table cards, or anywhere customers interact with your business in person. A QR code at checkout removes all friction: one scan, and they're on the review form.
Time the Ask Correctly
The best moment to request a review is 24 to 48 hours after a positive interaction, not at the moment of purchase when customers are still focused on the transaction. A follow-up email or SMS the next day, when the experience is fresh and they've had a chance to use what they bought, gets significantly better response rates.
Choose Your Words Carefully
Asking "We'd love your feedback" performs better than "Please leave us a 5-star review." Google's policies prohibit incentivizing or directing customers toward a specific rating. Wording that implies pressure can also backfire by making customers feel manipulated. Keep the ask genuine and open-ended.
Add a Review Link to Your Email Signature
Every email you send is a passive review opportunity. Add a simple "Review us on Google" text link pointing to your review form in your email signature. Over time, customers who had a great experience and see the link will click it without any prompting from you.
What to Avoid
Never buy reviews, use review-gating apps (tools that only route happy customers to leave a public review), or offer discounts in exchange for a review. Google can and does remove entire review sets from businesses caught doing this, which would wipe out your embedded widget entirely.
Why Embed Google Reviews on Your Wix Site
Integrating Google Reviews on a Wix website has a measurable impact on how potential customers perceive your business, and on how Google ranks your pages. Here are the key reasons it matters.
Enhancing Credibility
Google Reviews are one of the most trusted forms of social proof available. Because they come from a verified third-party platform, visitors treat them as more credible than testimonials you've written yourself. Displaying Google reviews on your Wix website lets new visitors see real, unfiltered customer feedback the moment they land, reducing hesitation and building trust before they've even scrolled. Businesses that display reviews prominently consistently report lower bounce rates and higher time-on-site, both of which signal quality to search engines.
If you've set up native Wix reviews as well, learn how to manage them in our guide on how to set up Wix reviews.
Improving SEO with Review Schema Markup
Embedding Google reviews doesn't just build trust. It can directly improve how your Wix site appears in search results. When review content is present on your page, search engines can crawl and index the text customers wrote about your business, reinforcing keyword relevance for your location, services, and product names.
More specifically: some Google Reviews apps (including Google Reviews PRO) add structured data (schema markup) to your page automatically. This schema tells Google that the star ratings on your page are reviews, which can trigger rich results, the star ratings that appear directly in Google search results beneath your page title. Rich results increase click-through rates significantly, since a listing with visible star ratings stands out from plain blue links.
To check whether your app is adding review schema correctly, use Google's Rich Results Test (search.google.com/test/rich-results), paste your page URL, and look for "Review" or "AggregateRating" in the detected structured data. If no schema is detected, contact the app support. Most paid plans include this feature, but it sometimes needs to be manually enabled in settings.
Increasing Engagement and Conversions
Reviews give visitors something specific and relatable to read: real experiences from real customers. This keeps people on your page longer and moves them closer to a buying decision. Studies consistently show that displaying reviews near purchase points (pricing pages, product pages, contact forms) increases conversion rates. High engagement metrics, including longer session durations and lower exit rates, also feed back into SEO performance, creating a compounding benefit the longer your review widget is live.
Getting Your Google Reviews Live on Wix
Embedding Google Reviews on your Wix website is one of the highest-impact, lowest-effort improvements you can make to your site. Whether you use the Google Reviews PRO app for a fully automated feed, the Elfsight widget for more design flexibility, or the free Google badge for a simple trust signal, adding real customer feedback to your pages builds credibility, supports SEO, and drives more conversions.
Follow the six steps above to get your first Google review widget live on your Wix site today. Once it's running, it requires almost no ongoing maintenance. Your review feed updates automatically as new reviews come in, giving your site a constant stream of fresh social proof.
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