How To Set Up Wix Reviews

Customer reviews are an essential component of an online business, serving as testimonials that can significantly influence potential customers' decisions. For businesses operating on platforms like Wix, integrating a wix review system can boost visibility and credibility, driving more traffic and sales. However, if you're new to managing a website, setting up such a system might seem confusing.

This guide helps you set up Wix Reviews, ensuring you can effectively implement this powerful tool on your website. From adding the app to your site to customizing and managing your review settings, you'll create a responsive and engaging wix customer reviews setup that enhances your website and fosters trust with your customers.

How Do You Set Up Wix Reviews on Your Website?

Setting up Wix Reviews on your website using Wix takes under 15 minutes. Install the Wix Reviews app from the App Market, configure your display and moderation settings, set up automated review request emails, then publish - your wix product reviews widget goes live instantly.

Here’s the full step-by-step process:

Step 1: Log Into Your Wix Account

Start by accessing Wix and log into your account. You'll need to create an account if you're new to Wix. Sign up using your email address or by connecting a social media account such as Google or Facebook.

Step 2: Add the Wix Reviews App

Go to the Wix App Market, accessible directly from your site's dashboard. Search for “Wix Reviews” - the native first-party app by Wix - and select it from the results.

Step 3: Install the App

Click “Add to Site.” The app shows its terms and conditions page. Click “Agree & Add” and the app automatically integrates with your site - no manual code installation needed.

After installation, select the site you wish to integrate the app into. If you manage multiple Wix sites, choose the correct one from the dropdown before proceeding.

Step 4: Configure the App Settings

This is the most important step for your wix reviews app setup. Open the app’s configuration panel and adjust these specific settings:

• Display format: Choose between a grid layout (best for product pages with many reviews) or a list layout (better for service businesses). Grid layouts increase review visibility by approximately 30% compared to collapsed list views.
• Star rating display: Enable the aggregate star rating summary at the top of your review widget. This is what feeds rich snippet data to Google - leave it on.
• Review moderation: Toggle “Require approval before publishing” to ON if you want to review each submission first. Toggle it OFF for automatic publishing, which produces faster content freshness signals for SEO.
• Anonymous reviews: Enable or disable under “Reviewer identity settings.” Allowing anonymous reviews increases submission volume by removing friction, but disabling it increases perceived review authenticity.
• Notification emails: Enter your email address under “New review notifications” so you are alerted instantly when a customer leaves a wix customer review.
• Review sorting: Set default sort order to “Most recent” for new sites (shows activity) or “Most helpful” for established stores with 50+ reviews.

Step 5: Set Up Review Collection

Decide how you want to collect reviews from your customers. The two options are automatic post-purchase prompts (triggered by Wix Stores order completion) or manual invitation emails sent from your dashboard. Enable automatic prompts first - they run without ongoing effort and consistently outperform manual campaigns in response rate.

For detailed automation workflows, see our guide on how to use Wix automations effectively to chain review requests with follow-up reminders.

Step 6: Customize Your Review Request Emails

Use the app’s email editor to customize the review request message sent to customers after purchase. Adjust these three elements for the best results:

• Send timing: Set the delay to 5–7 days after order delivery - long enough for the customer to use the product but short enough that the purchase is still memorable. Emails sent within this window achieve 3–5x higher open rates than same-day requests.
• Subject line: Use the customer’s first name and the specific product name. Example: “How did your work out, ?” personalises the message and increases open rates by up to 26%.
• Body copy: Keep it under 80 words. State the purpose immediately, include a single prominent “Leave a Review” button, and avoid offering incentives in the email itself (this violates Wix Terms of Service and Google’s review guidelines).

Step 7: Publish Your Changes

Once all settings are configured and you’re satisfied with the setup, click “Publish” in the Wix editor. This applies all modifications to your live site. Your wix reviews widget goes live immediately and customers can begin leaving reviews from that point.

Where Should You Place Your Wix Review Widget?

Place your Wix review widget directly on individual product pages, below the product description and above related products. This position captures buyer intent at its highest point - shoppers reading product details are already evaluating a purchase decision, so reviews placed here convert better than reviews on a dedicated reviews page.

Use these placement rules for maximum impact:

• Product pages: Display the aggregate star rating (e.g., “4.7 stars - 83 reviews”) directly below the product title, above the price. This is the primary trust signal for first-time visitors. Place the full review widget below the product description.
• Homepage: Add a curated “Featured Reviews” section showing 3–5 hand-picked reviews with star ratings. Wix lets you select specific reviews to display in a widget - choose reviews that mention specific benefits rather than generic praise.
• Checkout page: If your Wix plan allows custom checkout sections, a small “Trusted by X customers” badge with a star average near the checkout button reduces cart abandonment. This leverages social proof at the final decision point.
• Avoid footers and sidebars: Review widgets in sidebars and footers see significantly lower engagement. Inline placement within the content flow always outperforms peripheral placement.

For broader advice on building trust signals across your Wix site, see our guide on how to add customer testimonials to Wix - reviews and testimonials work best when used together.

Does Wix Reviews Support Rich Snippets (Star Ratings in Search Results)?

Yes - Wix Reviews automatically outputs the structured data (schema markup) that allows Google to display star ratings directly in search results. These rich snippets appear as yellow stars beneath your page title in Google Search and can increase click-through rates by 10–35% compared to standard blue-link results.

To ensure rich snippets activate correctly:

• Enable the star rating summary widget on your product pages (set in Step 4 above). Google reads the aggregate rating from this widget’s schema output.
• Collect at least 5 reviews on a product before Google reliably shows star ratings. Pages with fewer than 5 reviews may not trigger the rich result.
• Use Wix’s built-in SEO settings to ensure your product pages have proper meta titles and descriptions - rich snippets appear alongside these fields. See our guide on how to add meta tags on Wix for the full setup.
• Validate your schema using Google’s Rich Results Test (search.google.com/test/rich-results) after publishing. Paste your product page URL to confirm the Review schema is detected correctly.

Note: Rich snippets are controlled by Google - Wix outputs the correct schema, but Google decides whether to display stars in search results based on its own quality signals. Consistently collecting genuine reviews is the fastest path to triggering and maintaining star ratings.

Should You Use Wix Reviews or a Third-Party Reviews App?

Use the native Wix Reviews app if you want a zero-cost, fully integrated solution that works out of the box. Choose a third-party app like Fera or Judge.me if you need advanced features such as photo reviews, review importing, multi-platform syndication, or loyalty-point incentives - these features are not available in the native Wix app.

Here is a direct comparison:

• Wix Reviews (native): Free, installs in one click, outputs schema markup automatically, integrates with Wix Stores order flow, supports moderation and anonymous reviews. No photo reviews, no review importing from other platforms, no incentive management. Best for: new stores, service businesses, and anyone who wants a simple wix customer reviews setup without a monthly fee.
• Fera.ai: Starts at $9/month. Supports photo and video reviews, loyalty points for leaving reviews, Google Shopping review feed integration, and review widgets for non-product pages. Best for: established ecommerce stores wanting rich media reviews and Google Shopping presence. For more on Wix ecommerce capabilities, see our Wix eCommerce review.
• Judge.me: Free plan available (up to 50 review requests/month), paid plan at $15/month. Supports photo reviews, review carousels, Q&A widgets, and review import from Shopify and Etsy. Best for: store owners migrating from another platform who want to carry over existing reviews.

For most Wix store owners starting out, the native Wix Reviews app is the right starting point. Upgrade to a third-party app only when you have consistent review volume and need features the native app cannot provide.

Tips for Managing Wix Product Reviews Effectively

Managing product reviews effectively is important for any business aiming to enhance its online reputation and customer satisfaction. Reviews provide valuable feedback and influence potential customers' purchasing decisions. By actively engaging with and managing these reviews, businesses can foster trust and encourage more interactions from their customer base.

Respond to Reviews with Specific Templates

Respond to every review within 48 hours - positive or negative. Fast response signals to Google that your business is active, and it signals to future customers that you are engaged. Use these proven response structures:

• Positive review response: “Thank you, - we’re really glad worked well for you. We look forward to having you back.” Referencing the specific detail the customer mentioned shows the response is genuine, not templated.
• Negative review response: “Thank you for the feedback, . We’re sorry didn’t meet expectations - this isn’t the experience we want to provide. Please reach out to us at so we can make it right.” Always move resolution to a private channel to avoid public back-and-forth.
• Neutral review response: “Thanks for taking the time to review us, . We noted your comments about - that’s useful feedback we’ll take forward.”

Encourage Reviews Through Timed Follow-Up Sequences

Actively encourage your customers to leave reviews by reducing friction. Send your initial review request email 5–7 days after delivery (configured in Step 6 above). If there is no response, send one follow-up reminder 5 days later - a single reminder increases total review volume by 25–40% without significantly increasing unsubscribe rates. Do not send more than two requests per order.

Monitor Reviews Weekly and Track Sentiment Trends

Check your Wix Reviews dashboard every week. Look for recurring complaints in negative reviews - if three or more reviews in a month mention the same issue (e.g., slow delivery, unclear sizing), treat it as a product or process signal, not just an isolated complaint. Document trends and act on them. Review sentiment trends are one of the most direct forms of customer research available to a small business at no cost.

Conclusion: How To Set Up Wix Reviews

Setting up Wix Reviews is a straightforward process that significantly enhances your website by building trust and credibility through customer feedback. By following the steps outlined - from installing the wix reviews app to configuring specific display settings, placing the widget in high-impact locations, and enabling rich snippet schema - you create a wix review system that works both for your customers and for search engines.

The native Wix Reviews app handles the essentials without any monthly cost. When you need photo reviews, incentive management, or multi-platform syndication, third-party tools like Fera or Judge.me provide a clear upgrade path. Either way, actively managing reviews by responding promptly, collecting reviews on a consistent schedule, and acting on negative feedback trends is what separates sites that benefit from reviews from those that simply display them.