How To Set Up A 301 Redirect On Wix

As websites evolve and URLs change, it's important to have a plan for redirecting visitors seamlessly from outdated pages to new ones. This ensures users and search engines are guided to the correct locations on your updated Wix site. A 301 redirect is a permanent wix redirect that ensures a smooth transition for both users and search engines, preserving your site's functionality and SEO value even after significant changes.

Wix makes it simple to set up 301 redirects on your website. To begin, navigate to your SEO settings on your dashboard, then access the URL Redirect Manager. From there, click on create new redirects, where you'll add your old URL and new URL. This guide walks you through each step to ensure smooth traffic redirection from outdated to updated pages.

Step-by-Step Guide to Setting Up a 301 Redirect On Wix

Knowing how to redirect on Wix is an essential skill for any website owner. A 301 redirect is a permanent way to send visitors and search engines from an old web page to a new one. Without proper redirects in place, visitors may end up on broken or outdated pages, which can lead to a poor user experience and negatively impact your site's search engine optimization (SEO). If you're also working on broader SEO improvements, check out our guide on how to add meta tags on Wix to strengthen your on-page signals alongside your redirect strategy.

Here's how you can set up a Wix URL redirect step by step.

Step 1: Go to Your 'SEO Settings' in Your Wix Dashboard

In your Wix site's dashboard menu, click on 'Site & Mobile App'. A window will appear - select 'Website & SEO'. Another window will appear where you can click on 'SEO' to open your site's SEO settings. This is also where you can manage other SEO elements like keywords for your Wix website.

Step 2: Select 'URL Redirect Manager' under 'Tools and settings'

In the Search Engine Optimization (SEO) section, scroll down until you find 'Tools and settings'. Click on 'URL Redirect Manager' to add your 301 redirect on Wix. This feature redirects site visitors and search engines from an old URL to a new one, ensuring no traffic is lost.

Step 3: Click '+ New Redirect'

Once you've clicked on 'URL Redirect Manager', a new section will appear. You can either click '+ New Redirect' beside 'More Actions' at the top of the section, or click '+ Create New Redirect' in the 'Your redirects' section to begin adding your Wix redirects.

Step 4: Select 'Single Redirect'

A new window will appear where you can choose between 'Single redirect' or 'Group redirect'. Select 'Single Redirect' for a one-to-one URL mapping. If you need to redirect multiple URLs that share the same path structure - for example, if you've restructured an entire section of your site - use 'Group redirect' instead. This is especially useful after a domain migration or site restructure; see our guide on how to change your domain name on Wix for the full workflow.

Step 5: Paste Your Old URL & New URL

Below the redirect type options are two text fields where you'll enter the old URL and new URL. The old URL is the original address you're directing traffic away from, and the new URL is the destination - either a page on your Wix site or an external URL. Wix will automatically trim the domain if you paste the full URL for internal pages. For external pages, always include the full URL including https://.

Step 6: Click 'Save' or 'Save & Add Another'

After filling out both text fields for the old and new URL, click 'Save' to close the window, or 'Save & Add Another' to keep adding more Wix URL redirects in sequence. Once saved, the redirect is live immediately - you can test it by visiting the old URL in your browser.

Why Use a 301 Redirect on Wix?

When it comes to managing a website, there are often times when you need to make changes to your site's structure, content, or branding. A 301 redirect on Wix is the right tool for permanent changes - it tells search engines that a page has moved for good, passing along accumulated link equity and rankings to the new URL.

Here are the key reasons to use a Wix redirect:

Rebranding

Rebranding often involves changing your website's domain name or URL structure. A 301 redirect ensures that users trying to access your site through the old URLs are automatically directed to the new ones, maintaining your audience during the transition and preventing traffic loss from outdated links.

Content Updates

As your business or website evolves, you may need to update or reorganize your content. When you move a page to a new URL, a 301 redirect on Wix ensures that visitors who try to access the old page are automatically directed to the new, updated content. It transfers the search engine rankings, link equity, and traffic from the old URL to the new one.

Broken Links

Over time, it's common for websites to accumulate broken links - either due to changes in your own site or updates made by external sites that link to you. This is especially important when you delete a page on Wix, as the old URL will return a 404 error without a redirect. Using a Wix redirect can point these broken links to the correct, working pages, maintaining your site's functionality and credibility.

SEO Optimization

A 301 redirect is a powerful SEO tool. It tells search engines that a page has permanently moved, transferring the old page's search engine rankings and link equity to the new one. This helps maintain your site's search engine visibility even when you change URLs, and prevents search engines from indexing multiple versions of the same content - avoiding potential duplicate content issues.

Conclusion: How To Set Up A 301 Redirect On Wix

Setting up a 301 redirect on Wix is one of the most important steps you can take to protect your SEO rankings whenever URLs change. The built-in URL Redirect Manager makes the process straightforward - a few clicks is all it takes to redirect traffic permanently and cleanly. Whether you're rebranding, restructuring content, or cleaning up broken links, Wix redirects ensure visitors and search engines always land on the right page.

By following the steps in this guide, you'll avoid common pitfalls like lost traffic and broken links that can negatively impact your business. Combined with strong on-page SEO - such as properly configured meta tags - a well-managed redirect strategy keeps your Wix site competitive, professional, and fully optimized for search.